‘The Adventures of Aya in Dubai,’ A Short Film Released By Whereisthis

Dubai, UAE – 30, January 2023: A beautiful four-minute film titled ‘The Adventures of Aya in Dubai’ has just been released by Whereisthis to celebrate the launch of its digital platforms.

 

The film immerses viewers in the journey of a 10-year-old girl, named Aya, across the Emirate of Dubai, as she discovers 30 of its outdoor and rural destinations, various parks and community facilities, and significant landmarks.

The film's release was preceded by a two-week teaser campaign, with short vertical form social media reels, showing various locations and activities in Dubai, asking the question “Where Is This?” and inviting viewers to answer and potentially win prizes.

Whereisthis is a content creation, management and distribution company servicing the travel, tourism, leisure, and hospitality industry by leveraging a community of exceptionally talented, diverse, and dynamic content creators in the Middle East and Africa.

Mirroring the mission and goals of Whereisthis, the platforms will deliver organic, engaging, and informative content, inspiring people to discover and explore the region’s increasingly diverse and beautiful gems.

Christian Ghammachi, Founder and CEO of Whereisthis, is a seasoned adventure traveller, published photographer and multiple award-winning filmmakers who have created content in over 40 countries worldwide, in both the travel and hospitality realms.

“We are living in unprecedented times in the GCC and Middle East,” says Christian. “Now, more than ever, countries such as the UAE, Saudi Arabia, Qatar, Morocco, Oman, Jordan and others, are significantly invested and engaged in growing their tourism portfolios, increasing domestic tourism and inbound travel.”

The Whereisthis platforms will be immersive, organic, and relatable, with content delivered by regional experts. "In the last few years, there has been a dramatic shift in what inspires travellers to book, clearly moving to organic content on social media, because it is relatable and easily accessible," Christian adds.

Quality digital content, created and propagated optimally, offers the most exciting potential to leapfrog customer numbers and spending in the region’s hospitality, tourism, and leisure industry. By leveraging the largest and most diverse community of regional creators, new and high-quality content from Whereisthis is expected to provide an avenue for industry growth.

About WhereIsThis

On a mission to inspire people to travel and discover the Middle East and neighbouring countries, WhereIsThis is a high-quality digital content production, management, and distribution platform​ that creates, manages, and distributes immersive content to serve the Travel, Tourism, Leisure, and Hospitality industry and ultimately the traveller.

WhereIsThis curates and leverages a community of exceptionally talented, diverse, and dynamic regional content creators.

WhereIsThis was founded by Christian Ghammachi, an award-winning filmmaker who has won more than 10 international travel film awards. An explorer who has travelled across all seven continents, he has also published three books, one of which won the UAE DIPA award.​

With its media partners, AWI Company, WhereIsThis already achieves a digital reach of 500+K individual visitors a day and 50M views a month, a number that is set to grow exponentially with the launch of its own platforms.

For more information, please visit Whereisthis.com