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The UAE Wins 22 Awards at the Cannes Lions Festival of Creativity

  • Publish date: Thursday، 07 July 2022
The UAE Wins 22 Awards at the Cannes Lions Festival of Creativity

The United Arab Emirates recorded outstanding results at the 2022 edition of the Cannes Lions International Festival of Creativity in France, by winning 22 awards, including grand prizes in two categories, to be among the top ten countries in the field of creative innovation and consolidating its position as a global capital of creativity and an attractive destination for talent in the region and the world.

The qualitative participation of various government and private entities from the UAE in the Cannes Lions International Festival of Creativity, led by the UAE Government Media Office, culminated in the two Grand Prix titles in two categories, in addition to winning the Golden Lion in two categories, the Silver Lion in 13 categories and the Bronze Lion in five categories. The Emirati participations also enjoyed a distinguished presence in all the categories in which they participated, as 61 works from the UAE reached the shortlists to enter the final competitions after a competition that included 25,464 artworks and a creative campaign from 87 countries, which was reviewed by a jury comprising a number of prominent experts in mass communication, media, and marketing from around the world between 20 and 24 June 2022.

In addition to the UAE Government Media Office, which won one of the highest international awards in the field of creativity in media campaigns, by receiving the Cannes Lions International Festival of Creativity Award for the “Promo & Activation” category for the “Let’s Make Their Winter Warmer” campaign. The UAE awards were distributed for this year on "Havas Middle East", "Impact BB Du Dubai", "Horizon FCB Dubai", "TPWA/RAAD Dubai", "VMLY & R Commerce MENA" and " Kiko Dubai”.

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