Sheikh Mohammed launches National Behavioral Reward Program

Publish date: Monday، 19 April 2021

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai has launched a new National Behavioral Reward Program within the country.

The program is an initiative by the Ministry of Possibilities to support and carry out the strategic framework and the national model for behavioral rewards. It aims to promote positive behavior using a point-based rewards system that can be used to pay for government services, the program focuses on homeland, society and family.

Sheikh Mohammed has assigned a team which will be led by the Deputy Prime Minister and Minister of the Interior His Highness Lt. General Sheikh Saif bin Zayed Al Nahyan.

Sheikh Mohammed said that positive citizenship is an important and indispensable element for building a society. It is the main factor in ensuring the strength of the societal fabric, in the face of various challenges, noting that authentic Emirati values were and are still the fortress of society.

Sheikh Mohammed also added saying, ‘Encouraging positive behavior contributes to improving the quality of life and achieving the happiness of society. Our inherent values have always been a hallmark of the Emirati personality.’

The launch of the National Behavioral Reward Program as the first comprehensive program will be run in cooperation with a number of partners in the private sector.

Image Source: Emirates 24/7

Sheikh Mohammed launches National Behavioral Reward Program

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Sheikh Mohammed launches National Behavioral Reward Program

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