Puck Invites Mothers to Share Their Stories in New Campaign

It is true that mothers are capable of doing what might seem to be impossible, but we shouldn’t be expecting them to carry the load of everything and make it a norm.

The expectations on the modern mum have become unrealistic and they're only celebrated as 'supermothers' if she carry unrealistic expectations.

Puck wants to burst the public’s bubble through a campaign that bravely states the non-existence of the mythical supermom. 

The campaign seeks to help mothers by shifting the worlds perspective to accept the mom no matter what her recipe to success is.

Puck made it clear it will not hold these multi-talented and multi-faceted moms to unrealistic standards, bringing moms a sense of comfort and showing them we’re in their corner.

The brand is inviting mothers to take part of the campaign and share their stories as mothers using #nosupermomshere or #مافي_سوبر_ماما