Organic versus Conventional

Dubai, UAE | August 2023: The choice of organic versus non-organic; a topic of discussion and debate for many years that has gained unprecedented momentum as individuals have begun consciously understanding the effects their dietary choices have on their health, the environment, and the community in which they live. Ahead of this World Organic Day, Koita Food & Beverage, an award-winning, homegrown organic focused brand and a pioneer within the region renowned for its diverse range of organic dairy and plant-based products, throws a spotlight on why choosing organic can lead to not only a healthier and happier lifestyle but also a more sustainable world.

Dairy, in its various forms, is a culturally and nutritionally important part of the human diet and is often a pantry staple in many households around the globe. Known for being an excellent source of protein, fat, calcium, and vitamin D, dairy is consumed by most of the population across cultures, ethnicity, and age; however, not all dairy is created equal. The choice to switch from conventional dairy products to organic ones is usually triggered by life events that cause a person to take a deeper look at their dietary choices and look for better, cleaner, and healthier alternatives. This can be caused by either an emotional trigger or a physical one such as trying to get pregnant, discovering an intolerance or allergy, or making an effort to be healthier through a lifestyle change (becoming a vegan for example) or by doctors’ orders.

Extensive research indicates numerous differences and health benefits of choosing organic over non-organic options whether it be for dairy or fresh produce. These include a reduced exposure to chemicals, a higher-nutrient and mineral content, larger amounts of good omega 3 fatty acids, antioxidants and vitamins, and no preservatives or nasty additives as opposed to conventional alternatives. Choosing organic is also said to help support better heart health, strengthen one’s immune system and lay the foundation for a lifetime of well-being and vitality. The most significant difference between organic and non-organic dairy starts with the livestock itself, their diet, where they spend their time, and how they are treated, as this can affect the quality of the milk produced. Organic dairy is also said to have an impact on the environment in which we live in addition to benefiting an individual’s health; the increasing adoption of organic products has had a direct effect on climate change as well since organic farming practices focus more on sustainability, biodiversity, and reduced chemical use.

There are several factors to consider when choosing the right organic brand as it can often be a daunting and confusing experience with all the different types of labels, ingredients, and claims stated on packaging. One of the most important things to look at when choosing the appropriate brand for you and your family to enjoy is the Certified Organic logo. At Koita, we ensure our consumers have a hassle-free shopping experience when on the hunt for organic products as we display the EU (European Union) Organic logo on all packaging. The EU Agriculture and Urban Development is known to be one of the most trusted Organic Certification agencies in the world with stringent regulations put in place for products to be considered organic. This logo therefore ensures Koita products are free from any nasty ingredients or additives such as hormones, antibiotics, pesticides, artificial flavors, colors and preservatives, and that our plant-based products are non-GMO.

Koita Food & Beverage is a brand inspired by a parent’s search to provide his family with clean, fresh, and healthy dairy options. A father of three, Mustafa Koita began with a mission to provide families in the region with high-quality organic and plant-based dairy alternatives that are both nutritious and delicious. His journey of discovery led him to a farm in Italy near Mt. Vesuvius, where the weathered and ash-infused soils yielded more than the amazing pasta, wine, and cheese Italy is famous for. Koita was founded in 2016 and was one of the first organic-focused brands in the region. Beginning with just two products the challenger brand has since grown to have one of the largest and most diverse ranges of products in the industry including organic dairy, organic milk, non-dairy and lactose-free options in the UAE that are all EU certified. Koita products are available for purchase across a variety of channels both online and at various physical locations within the UAE.

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