NRTC: A Legacy of Excellence in Fruit and Vegetable Trade

September, Dubai 2024 - NRTC, a name synonymous with quality in the fruit and vegetable trade, has been flourishing in the market for over 50 years now. Founded in 1973, this family-owned business has grown from a small seed of an idea into a major player in the global produce distribution landscape. 

The company's journey is a testament to the power of vision and perseverance. What began as a modest family venture has blossomed into a leading entity in the Middle Eastern produce market. NRTC's growth trajectory mirrors the very produce it trades – organic, steady, and yielding abundant results. 

In the 1990s, NRTC experienced a significant growth under the leadership of its second generation. They skillfully combined new ideas with the strong foundation of family values and business acumen. This period saw NRTC expand its reach, transforming from a medium-sized business into a formidable holding company with diverse investments across the agricultural sector. 

Today, NRTC stands as a prominent figure in the produce industry. The company's success is not just measured in profits, but in the trust, it has built with farmers, retailers, and consumers alike. NRTC has become a vital link in the food supply chain, ensuring that fresh, high-quality fruits and vegetables reach tables across the region. 

As NRTC enters its third generation of family leadership, the future looks promising. The new leaders bring with them a fresh perspective, blending time-honored traditions with innovative practices. They're steering the company towards sustainable farming methods and exploring new markets, ensuring that NRTC remains at the forefront of an ever-changing industry. 

The story of NRTC can’t just be called a business success; it's a narrative of passion for produce, commitment to quality, and dedication to nourishing communities. From its inception in 1973 to its current standing as a produce powerhouse, NRTC has shown that with the right strategy and dedication, a small family business can grow into a thriving enterprise that stands the test of time. 

As NRTC continues to evolve, it maintains its commitment to excellence while embracing innovation. The company's focus on sustainability and global expansion positions it well for future growth and success in the competitive world of fruit and vegetable trade. 

Mohamed Al Refae, CEO of NRTC, beautifully captures the company's ethos and vision: "We are proud of our heritage and excited about the future. The fruit and vegetable trade is evolving, and NRTC will remain at the cutting edge, leveraging innovation and sustainability to continue serving our customers and expanding our global footprint." 

With its rich legacy and forward-thinking approach, NRTC is well-positioned to continue leading the way in the fruit and vegetable trade for generations to come.