Nespresso in UAE Reveals an Exclusive New Coffee Variety,

Meticulously cultivated for an exquisite taste, N°20 is the result of 20 years of research and dedication.

Dubai, UAE | October 2024: Nespresso in UAE has announced the launch of N°20, a bespoke new coffee cultivated exclusively for its superlative taste to surprise and delight coffee drinkers, making it the culmination of 20 years of research and dedication, which was launched for both the Original and Vertuo ranges on the 24^th of October.

Born of a dream to create the ultimate cup of coffee in response to consumers’ increasingly discerning palates and penchant for rare and high-quality varieties, Nespresso’s coffee team began by identifying the finest Arabicas from its Coffee Collection Catalogue.

A project that began in 2003, Nespresso’s coffee masters have worked tirelessly to create a high-quality Arabica coffee plant as well as identify the ideal terroir in which the new variety would flourish by working directly with farmers in relation to the AAA Program, ensuring their feedback was considered during each step of the process.

Nespresso’s 20 years of research have resulted in a coffee that boasts an exquisite taste profile, featuring enticing orange blossom aromas and fresh citrus notes. N°20 is Q certified by the Coffee Quality Institute, an independent non-profit organisation that designates high standards of quality in the coffee industry.

A decades-long quest for perfection

Taking inspiration from generations of farmers who have traditionally cross-planted coffee varieties to create more resilient plants, Nespresso’s experts worked closely with farmers to use this technique in their quest for the taste of perfection.

Once they settled on a combination that yielded this high-quality taste, the team set about looking for the ideal environment to plant the variety.

After experimental plantings in Colombia, Nicaragua and Indonesia, N°20 was eventually found to thrive best in the soil of the Cauca and Caldas regions of Colombia. There, the coffee was grown by just 59 farmers who collectively planted and cared for one million coffee trees of this new and unique Arabica variety.

In keeping with Nespresso’s commitment to making coffee a force for good, the 59 farmers who cultivated the new variety are all part of the Nespresso AAA Program and were consequently paid a premium as a reward for their investment in sustainable high quality.

Karsten Ranitzsch, Global Head of Coffee at Nespresso, said: “They say good things are worth waiting for, and that’s certainly true when it comes to N°20. Notes of orange blossom, accompanied by rich flowery and fruity aromatics and a bright, citric acidity combine to create a coffee with a rare, elegant and subtle personality. Developed with creating the perfect taste front of mind, N°20 is guaranteed to delight even the most discerning drinker.”

N°20 is a seasonal coffee, meaning that coffee lovers can enjoy its elegant and aromatic profile for a limited amount of time each year. To fully enjoy its rare and refined taste, Nespresso recommends that the subtle flavours of N°20 be best enjoyed as an espresso.

N°20 launched online at https://ae.buynespresso.com/ and in Nespresso UAE boutiques in UAE on the 24th of October.

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