Kamala Harris Launches Campaign Ad After Biden Drops Out

Kamala Harris has officially dropped her presidential campaign with a new video, shortly after President Joe Biden announced his exit from the race. Harris, now the Democratic nominee, released her first ad on Thursday, less than a week after Biden's announcement.

Harris Breaks Funding Records

In a whirlwind week, Harris not only launched her campaign but also broke fundraising records and secured enough delegate support to solidify her position as the likely nominee, with the election just over 100 days away.

Ad Highlights Optimism and Freedom

The campaign ad, featuring the song "Freedom" by Beyoncé, opens with scenes of Harris smiling behind a podium, accompanied by images of the American flag. Harris begins her narration by posing a question: “What kind of country do we want to live in?”

 

She contrasts a vision of fear and hate with a hopeful alternative, emphasizing a future where freedom prevails. "We choose freedom," she declares, as Beyoncé's chorus reinforces the message of liberation and perseverance.

Vision for America's Future

Harris outlines her vision for the nation: freedom from gun violence, the right to make personal decisions about one's body, and a future where children do not live in poverty. She envisions affordable healthcare for all and a society where no one is above the law, highlighted by headlines about Trump’s legal troubles.

Call to Action

The ad concludes with Harris encouraging viewers to join her campaign, directing them to her website. Beyoncé's powerful lyrics, "I’ma keep running ’cause a winner doesn't quit on themselves,” underscore Harris's call to action.

A Departure from 2020

This ad marks a stark contrast from her 2020 campaign, focusing on positive imagery and a broad, inclusive message. Absent are the more aggressive comparisons to Trump that characterized previous ads. Instead, the focus is on unity and the promise of a better America.

Beyoncé’s Support

While Beyoncé has not officially endorsed Harris, her permission to use "Freedom" suggests a tacit nod of support. The song, featuring Kendrick Lamar and rooted in Black church traditions, adds a powerful cultural resonance to the ad.

Kamala Harris’s campaign launch signals a fresh start with a strong emphasis on optimism, freedom, and unity as the nation heads towards the election.