Hisense & Real Madrid: A Game-Changing Partnership Unveiled

Welcome to "Kickoff to Innovation," where we delve into the exciting new collaboration between Hisense and Real Madrid. The announcement took place Wednesday, August 28th, 2024, with Fazal Rahman, Marketing Director for Hisense Middle East and Africa.

The focus on how this multi-year partnership with one of the world’s most iconic football clubs is set to transform the sports and technology landscape in the MEA region. From groundbreaking fan experiences to cutting-edge technology, get ready for an insider's view on what this collaboration means for football enthusiasts and tech aficionados alike. 

Can you share more insight on this collaboration and what it represents for Hisense in the Middle East market?

• Hisense's multi-year partnership with Real Madrid, one of the most prestigious football clubs globally, reflects our commitment to connecting with sports fans across the Middle East and Africa (MEA).
• The collaboration spans both the MEA region and Spain, and covers all matches played by the first division men's and women's teams across various championships, including the UEFA Champions League.
• The purpose of the collaboration is to enhance how fans experience football, through showcasing Hisense’s innovative technology, which includes high-quality displays and home entertainment systems.
• The partnership has also seen to the launch of a limited-edition co-branded 100-inch TV designed to enhance the home viewing experience, reflecting our dedication to combining innovative technology with football culture.
• By aligning with Real Madrid, we will also bring fans closer to the action, offering exclusive experiences and opportunities that highlight our dedication to delivering exceptional fan interactions.

How does this collaboration align with Hisense’s broader goals and commitment to region?

• This collaboration supports our vision of becoming the global number one brand by strengthening our market positioning and reinforcing our presence in the MEA region.
• It also supports our broader strategy to engage with local communities through tailored experiences and initiatives, enhancing our regional footprint and brand recognition.

• We are building on our successful sports marketing efforts, including previous sponsorships of major events like the UEFA Euros or the FIFA World Cup, showcasing the brand’s ongoing commitment to leveraging sports to connect with its audiences.

• Furthermore, through this sponsorship, we aim to highlight the importance of a healthy lifestyle and inspire the next generation to stay active, supporting both the sport and our commitment to innovation, quality, and excellence.

In what ways do you foresee this collaboration impacting Hisense's market presence and brand perception in the Middle East?

• This partnership with Real Madrid will significantly boost Hisense's brand recognition in the MEA region by aligning us with one of the most beloved and celebrated sports globally—football.

• Football has been a central theme in our strategy for years, as demonstrated by our previous successful collaborations with FIFA, UEFA, and other major sporting events. 

• By partnering with Real Madrid, we are not only continuing to connect with communities across the region but also offering meaningful experiences of joy, entertainment, and inspiration.

• This collaboration positions Hisense as a leading brand in the region’s sports and technology sectors, reinforcing our commitment to quality and innovation.

Could you provide insight into any upcoming initiatives as part of this collaboration?

• We are currently in the early stages of planning and exploring various opportunities that this partnership will offer.
• The collaboration will provide us with access to a range of valuable assets, which we will use to enhance our engagement with fans in the region.
• We will share more details about specific initiatives and activities as our plans develop.