Ways TikTok Can Benefit Your Business

It is no doubt that by now we all know the famous app TikTok. This app has got its fame mainly during the quarantine period with dance challenges, funny scripts, and more with 1.5 billion downloads and 500 million active monthly users. As of now TikTok now is not only for entertainment, you could find a lot of business of different kinds on the application.

As business owners, it is your duty to stay up to date with the technology and finding different creative ways to promote your business. In light of that here are some ways you could use so that your business can succeed on TikTok.

 

 

 

 

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A post shared by TikTok For Business (@tiktok.forbusiness)

Create your own content!

Even if your brand isn’t well-known, you can still effectively use TikTok for marketing. It all starts with planning great content and using the following best practices.

Most social media users don’t have access to expensive camera equipment or production budgets. They create content with their phones and their time, which is authentic to who they are. Take the same approach with your own content. By revealing your brand’s true personality, users will feel connected to you and relate to you, which builds trust.

The two ingredients that generally lead to TikTok content going viral are pets and children. Because the platform’s demographic is younger, there’s more interest in watching humorous and entertaining videos with children and animals. If your office has a mascot or office pet, include it in your content. And consider having one of your team member’s kids teach you a hashtag challenge dance and film it.

Add your own taste

You don’t have to struggle to come up with new and unique content ideas for TikTok. The platform is based around community engagement and hashtags so all you have to do is find existing content and make it your own.

Take part in hashtag challenges or trending dances and songs. If there’s a trend in your niche about having a productive morning routine, show your own. Your unique brand story and personality will differentiate you from others in the same category. Look at what’s already successful on the app and put your own spin on it.

Add music and effects

TikTok has various unique effects and features to add to your video, including music. Users commonly create lip-sync videos in the style of Musical.ly where they mouth the words to popular songs. In a way, it’s like creating your own music video. TikTok has almost every popular song on the radio available without copyright infringement issues.

To add a song to your video, tap the Sounds button near the top of the recording screen.

When the Sound library opens, you can browse new releases, genres, trending playlists, and even video game theme music. Save the selections you love to your Favorites by clicking the bookmark icon to the right of the song name.

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