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This Saudi Based Beard Brand Featured On Shark Tank

Diggn’It has officially launched in the UAE

  • Publish date: Tuesday، 06 October 2020 Last update: Thursday، 25 February 2021
Beard brand

Finding the right set of grooming for men can be a daunting task and is often considered an underrated problem. However, it’s also essential to have good quality products to make them feel confident and nourish the face beneath the beard that often suffers from neglect. Diggin’It, an all-natural beard care brand brings a vast array of male grooming products from oils, brushes, kits, beard soaps and balms to keep beards looking freshly kept. 

After featuring on the popular show for budding entrepreneurs, Shark Tank, the brand gained popularity as they were able to inspire the judges with their growth process from inception. Even-though, they refused the offer, the brand has catapulted their online and physical presence and has plans to move into new markets across the Middle East and Africa, with delivery locations expanding to 25 different countries. 

By Seeing a gap in the market with the Middle Eastern men’s approach to self-care, Diggn’It was born. Co-founded by Waseem Sendi, his wife and partner, Samya Fetyani, and partner Layal Ismail, the trio, it started out of a small kitchen in their home in Saudi Arabia, it started as a means to promote self-care amongst men in the region.

This Saudi Based Beard Brand Featured On Shark Tank

Co-founder Waseem Sendi, image supplied 

“By using cosmetics and encouraging men to ‘Live Their Vibe’ we give room for men to be themselves.” said Waseem Sendi, co-founder of Diggn’it

They have now expanded the UAE and are ready to take on the market to empower and transform the way men in this region think, feel, and style their beards.

Lead image supplied 

For more information regarding the brand visit diggnit.com/, prices start from Dhs34

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