SharkNinja Announces New Ninja SLUSHi Frozen Drink Maker

UAE, Dubai, 5th September 2024: SharkNinja, Inc. (NYSE: SN), a global product design and technology company and creator of the viral Ninja CREAMi, disrupts the frozen treat market once again with the launch of the new Ninja SLUSHi Frozen Drink Maker. Now, kids and adults alike can enjoy their favorite slushies without leaving home thanks to the advanced technology of the Ninja SLUSHi, bringing commercial-grade frozen beverages right to your kitchen.

The Ninja SLUSHi promises expertly crafted frozen beverages in as little as 30 minutes, offering the flexibility to make individual servings or, with its XL capacity and refillable design, keep the beverages flowing at peak temperature and texture for up to 12 hours¹. By eliminating the need for ice, drinks are consistently smooth and never watered down.

“We are excited to introduce the new Ninja SLUSHi, offering countless possibilities for creating hassle-free slushies, daiquiris, milkshakes, and more, all year-round at the touch of a button,” said Neil Shah, Chief Commercial Officer at SharkNinja. “Our engineering team has developed a truly innovative machine that brings the power of professional-grade slushie machines to the home market.”

Over 16 months, a global team of engineers worked to create an at-home slushie maker that rivals commercial machines found in resorts, restaurants, movie theaters, and convenience stores. This effort led to a core engineering team becoming experts in AC refrigeration, evolving the prototype through eight transformative builds to develop the Ninja SLUSHi, launching in November.

Unlike other home machines that require ice, the Ninja SLUSHi uses RapidChill technology to do the work. This two-part system freezes liquid evenly and maintains the optimal temperature, allowing users to create customized frozen drinks tailored to their preferred temperature, thickness, flavor, and consistency. The Ninja SLUSHi works in just a few quick steps. Simply pour liquid into the easy-fill container, select from one of five preset programs, and in as little as 30 minutes, your perfect frozen concoction will be ready. After a day of fun, clean-up is quick and easy with the rinse cycle to flush out the machine or by placing its detachable parts in the dishwasher, so it’s ready for the next batch.

Consumers can experiment with different liquids and flavor combinations to create their perfect frozen beverage. From morning coffee frappés and dinner frosé to party-ready margaritas and frozen lemonades, and from summertime favorites like watermelon and strawberry basil to classic soda-flavored slushies for movie nights year-round, the possibilities are endless.

¹ For recipes excluding dairy.