Levi’s® and Kiko Kostadinov launch first line for Summer2024
- Publish date: Friday، 13 September 2024
Levi’s® and Kiko Kostadinov partner on their first collaborative project encompassing both Menswear and Womenswear silhouettes. Each capsule collection premiered as an integrated component of Kiko’s mainline runway shows during Paris Fashion Week earlier this year in January 2024 and March 2024, respectively.
On the Menswear side, Kiko Kostadinov reinterpreted Levi’s® Engineered Jeans™ archival features from the 1990s, evolving the original engineered twisted construction through the brand's own conceptual approach. The highlight of this reinterpretation is a new knee and elbow darting construction that introduces diamond inserts inspired by traditional Bulgarian motifs. Used in both the Denim Jacket and Denim Trousers, these design cues are also translated into eyelets applied inside the diamond panels, creating a conceptual visual language and functional ventilation for the garments. The mix of conceptual design and utilitarian functionality is in line with the ethos of the brand and becomes amplified even further with its first foray into denim. Completing the capsule collection is a hybrid Jersey Cardigan, offered in black and grey. Blending influences from classic sportswear cardigans and western shirts, these silhouettes feature an asymmetric front opening, side patch pockets and top stitching all around.
Laura and Deanna Fanning's approach for the Womenswear capsule collection whisks celebrated Levi’s® developments into the wardrobe for the Kiko Kostadinov woman. An interest in the three-piece denim suit and the cutting language of Levi’s® Engineered garments forms the foundation to the small albeit detail driven capsule. Materials are washed in umber tones and the brands’ fondness for fuzzy textures and stripes present themselves in small, paneled details and washed irregular prints that appear on askew Jersey Henley styles. The Paneled Jeans present themselves in a relaxed fit whilst the Paneled Denim Jacket appears as a dual mode – with its large, shaped sleeve and a darted waist cinching gilet overlay.
The Levi’s® x Kiko Kostadinov collection is available now exclusively at Levi’s store in Dubai Mall, UAE.
Levi’s® x Kiko Kostadinov Campaign and Product images: Here
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.'s reported 2023 net revenues were $6.2 billion. For more information, go to https://levistrauss.com, and for company news and announcements go to https://investors.levistrauss.com.
About Kiko Kostadinov
Kiko Kostadinov is the menswear designer behind the acclaimed eponymous label based in London and Paris. His work, simultaneously avant garde yet pragmatic and wearable, challenges contemporary menswear aesthetics by continually introducing forward-thinking propositions for the genre. Since graduating from Central Saint Martins with his MA in 2016, Kostadinov has seen his burgeoning label expand to incorporate womenswear (helmed by twin-sisters Laura and Deanna Fanning), diffusion lines, outside collaborations, and fragrances. The brand is now a regular fixture at Paris Fashion Week, presenting seasonal collections four times a year, in both Menswear and Womenswear.
About Laura & Deanna Fanning
Originally from Melbourne, Australia, twin sisters Laura and Deanna Fanning are the designers and directors of Kiko Kostadinov’s Womenswear. Making their debut in 2018 after receiving their MA from Central Saint Martins, their appointment established the dialogue for Kiko Kostadinov’s Womenswear through their involvement in all avenues including seasonal runway collections, design and direction across collaborations, and campaigns. Their collections merge futurism and craft using innovative cutting, contouring and an engineered approach to design creating a unique perspective in womenswear fashion that challenges the status quo and continually pushes the cultural discourse forward.