HOKA® BRINGS JOYFUL PERFORMANCE TO THE EMIRATES

Dubai, September 2024: HOKA, one of the world’s fastest-growing performance footwear and apparel brands, has announced the opening of its first store in Dubai. Located in the newly renovated sports section at City Centre Mirdif, the all-new 1022 sq ft store will showcase HOKA’s full line up of performance footwear, apparel and accessories.

Originating in the amidst the French Alps, HOKA footwear is renowned for its unparalleled fusion of cushioning and support, promising a ride like no other. HOKA is now a leading name in performance footwear and apparel, boasting one of the most rapid growth trajectories in the industry’s history.

Setting itself apart through relentless innovation, HOKA offers an unrivaled experience with each pair of shoes, blending cutting-edge technology with meticulous design. From enhanced cushioning to meticulously engineered midsoles, every aspect of HOKA footwear is crafted to deliver a smooth, soft, and efficient ride. The new flagship will offer newly launched F24 styles including the Skyward X, which offers a plush inside with a tall midsole and carbon features, making it ideal for both daily runs and races while the ultra-fast road model, Cielo X 1 is ideal for racing.

Beyond shoes, HOKA extends its innovative spirit to activewear and beyond, constantly seeking new ways to make movement more enjoyable, purposeful, and empowering through strategic integration of technology, design, and community feedback.

“We are thrilled to be opening our first mono branded HOKA store in Dubai, UAE – among the world’s most vibrant and dynamic destinations and the centre point of an active and dynamic lifestyle that strongly resonates with HOKA’s motto of inspiring people to move” said Carl Peaple of Source Rite.

“We’re proud to announce the opening of our latest flagship in the vibrant city of Dubai. HOKA is committed to helping more people find joy through movement and the new store is set to become the ultimate destination for movers of all types to give them the tools to feel like they can fly” said Guido Geilenkirchen, VP & GM HOKA EMEA.

For more information, please visit HOKA.com

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Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA® and Teva®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.  

About Source Rite

Founded in 2000, Source Rite International Fzco. is a full-service retail distribution company

based in Dubai, UAE. We represent premium sports and lifestyle brands that are well

established in the international market across the Middle East, Sri Lanka, and the Indian

Ocean Islands. We operate our own mono and multi-brand retail stores with strong retail

presence across the UAE. Whilst also managing a vast wholesale distribution network

in the Jebel Ali Free Zone to cater to our wholesale accounts for each of our brand across the region. We are consistently striving to deliver exceptional products that offer durability and meet aspirational needs of our customers through our retail stores and strategic wholesale partnerships. For more information, please visit www.sourcerite.ae.