Brand Dubai Initiatives

Dubai is an ideal place to work, live, and visit, especially as it hosts many basic, luxurious, and modern facilities. Dubai also embraces an infinite number of prominent cultural, civilizational, and historical landmarks, and in an attempt to highlight the beauty of Dubai as one of the best cities to live in the world, Brand Dubai, the creative arm of the Government of Dubai Media Office, has been launched, which has included several distinctive initiatives and events. Here are the most important initiatives implemented by Brand Dubai.

The Most Prominent Initiatives of Brand Dubai

Dubai Destinations Initiative

The Dubai Destinations initiative was launched by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council under the Department of the Government of Dubai Media Office, in implementation of the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum to highlight Dubai as one of the best countries to live, work and visit in the world.

The date of the Dubai Destinations initiative coincides with the holding of many exceptional activities and events, such as Expo 2020, in addition to the international festivals and events that are held annually in the emirate, in cooperation with many governmental, semi-governmental, and private institutions, including the Department of Economy and Tourism in Dubai, the Roads and Transport Authority, Dubai Municipality, Dubai Culture and Arts Authority (Dubai Culture), Dubai Holding and the Government of Dubai Media Office, along with a group of creative content creators in order to highlight the emirate's prosperity.

The Dubai Destinations initiative included a number of natural attractions in Dubai, including Al Marmoom Reserve, Hatta Wadi Hub, and Ras Al Khor Reserve, in addition to a group of prominent cultural destinations, including the Museum of the Future and the Etihad Museum, as well as some sports destinations, such as Deep Dive Dubai and Skydive Dubai and a number of featured parks in the emirate.

To participate in the Dubai Destinations initiative, you can shoot a video or photographs highlighting the emirate's beauty, landmarks, and streets, and share them using the hashtag #DubaiDestinations on various social media platforms.

Proudly from Dubai Initiative

This initiative is concerned with supporting entrepreneurs and emerging companies in the emirate to contribute to the prosperity of Dubai's economy in the long term. Within this initiative, Brand Dubai Creative Corporation selects a group of companies that contribute to the development of society to provide them with an integrated set of support methods, facilitate their participation in external events and provide them with media coverage.

This initiative included a number of successful projects, the most prominent of which is "By Emirati Women", which aims to support Emirati entrepreneurs and owners of successful projects in various categories, including fashion retailers, a group of restaurants and cafes, photography studios, flower shops, and others. The initiative also previously worked on the "Ramadan Recipes from Your Favorite Restaurants" project, as well as the "Dubai Summer Guide", which includes 100 activities for children to enjoy the summer vacation.

Brand Dubai helps you to achieve your dreams! What are you waiting for? Participate in its initiatives now!

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