7awi Media Group Confirms its Support for Dubai’s Digital Strategy

[Dubai, UAE – 12th December 2021] 7awi, the leading digital media publishing and advertising solutions platform in the Middle East and North Africa affirms its full support and commitment to the Dubai Government's strategic paperless initiative - relying entirely on technology to build an integrated framework without wasting a single paper.

7awi Media Group has been a pioneer in announcing its complete digital transformation and 100% paperless transactions since the beginning of October. This spans all operations of the business including human resources and employee recruitment, where all transactions are made through an application dedicated for this purpose.

"We strongly support the Dubai government's initiative in becoming the leading digital capital and the world’s first paperless government. 7awi is a 100% digital institution that provides data security, improves the efficiency of internal operations and customer service. The initiative is aligned with 7awi’s goals of becoming an environmentally conscious organization while serving our mission of championing Arabic content. With Layalina alone, we have cut paper usage by eliminating the production of 15,000 print magazines in circulation monthly, amounting to roughly 32.4 million papers annually and saving approximately hundreds of trees,” said Anas Abbar, co-founder and CEO.

The Dubai government has cut paper consumption by more than 336 million papers, helped save more than AED1.3 billion and over 14 million working hours across the Dubai government entities.

For more information about this initiative, a 7awi representative can be contacted through the email info@7awi.com or via +971 04 580 5022.

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About 7awi Media Group

Established in 2012, 7awi is the leading independent digital media publisher and advertising solutions platform in the Middle East and North Africa. 7awi owns and operates a portfolio of websites including Layalina, Ra2ej, Alqiyady, ArabsTurbo, Sa2eh, and many more. 7awi platforms reach over 10 million monthly unique views and 30 million followers on social media. 

Its other businesses include Casper Studio, an advanced content management system, MENARewards, an insights and market research website, Social Camels, a full-service marketing agency, and the Layalina Production Studio.

7awi's head office is in Dubai, the United Arab Emirates with satellite offices in Jordan, Egypt, and Turkey. 

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