7awi Group Releases SocialEye To Boost Brand-Influencer Communication

7awi Media Group, the leading media platform for digital publishing and advertising solutions in the Middle East and North Africa, has launched SocialEye, a tool dedicated to discovering key content creators, key opinion leaders, influencers, and public figures. 7awi Media Group has built a database of more than 500 micro-influencers and nano-influencers of different nationalities to connect content creators or influencers to brands seeking collaboration; the platform thus acts as a link between both parties.

Anas Abbar, CEO and Co-Founder of 7awi Media Group, stated: “Content production is our core strength at 7awi, and we have seen the struggle of brands and partners in terms of finding the right ambassador to represent them or work with for campaigns. Hence, the idea behind SocialEye was born. With the growing role of influencers and the impact generated through these partnerships, we want to support brands in finding the right persona to portray their values and achieve their goals. SocialEye has been developed as a tool that connects both parties. I’m very optimistic about the value it would provide to brands and our partners.”

Building on 7awi's expertise and close collaboration with the biggest brands in the Middle East, including LG, FOREO, SHEIN, and Al Ain Farms to name a few, achieving goals has never been easier. For these campaigns, 7awi Media Group has collaborated with numerous influencers and content creators, namely Dyler, Sara Bostani, Zena Louay, and many more.

These collaborations resulted in successful campaigns such as SHEIN x Di Immi to promote a new collection of children’s summer clothes, and FOREO in collaboration with Zena Louay to promote the brand's social media accounts, which increased product awareness through Snapchat, reaching half a million views.

For more information about SocialEye, send an email to info@7awi.com

About SocialEye

An easy and safe social platform that strengthens the relationship between influencers and brands. It is a reliable platform that has been developed by Sharjah Media City (Shams). It protects the rights of every entity involved and complies with the laws of the United Arab Emirates.

Explore SocialEye further on the website www.socialeye.ae

About 7awi Media Group

Established in 2012, 7awi is the leading independent digital media publisher and advertising solutions platform in the Middle East and North Africa. 7awi owns and operates a portfolio of 15 brands and websites including Layalina, Layalina Privee, Ra2ej, Alqiyady, ArabsTurbo, Sa2eh, Tajuki, Babonej, Yummy, UAEMoments, BahrainMoments, and SaudiMoments. 7awi platforms reach over 10 million monthly viewers, 20 million monthly visits, 60 million monthly page views, and 65 million followers on social media. 

Its other businesses include Casper Studio, an advanced content management system, Menarewards, insights and market research panel, Social Camels, an integrated digital marketing agency, and the Layalina Production Studio. 

7awi's head office is in Dubai, the United Arab Emirates with satellite offices in Jordan, Egypt, and Turkey.