​​​​​​​mobUX brings next generation mobile experiences

New York City born startup mobUX launches in the Middle East

New York, NY, July 22, 2022 - In response to the growing demand for mobile-focused digital transformation in the Middle East, mobUX, the leading mar-tech digital platform for mobile experiences, is expanding its presence to the region.

As smart device penetration in the Middle East grows rapidly, with an average rate of 23% year on year, the company is ready to lend its capabilities to support the future of mar-tech in the Middle East, where the current smart device penetration is only 40%.

The startup was born out of Antler’s incubator program based out of the Brooklyn Navy Yard when Founder, Martin Barrow, realized the potential mobile websites had to offer brands. Despite the fact that mobile has more than double the brand interactions than any other medium, mobile websites perform significantly worse than desktop.

mobUX has found its niche supporting large brands with landing flows used to amplify the user experience around events and product launches. It’s worked with a number of luxury clients, like Audemars Piguet and Armani Beauty.

"mobUX brings a fresh mobile perspective to the shopper marketing space that we have yet to see. It's fast, it looks great, and the interactivity is immersive. It’s something we haven’t encountered before and it is exactly what we need to grow our business. Our clients loved the experience and it added immense value to our business and bottom line." said Wayne Cowden, CEO & Founder at Dass Inc.

In 2021, the company created a custom experience for Audemars Piguet that auctioned the one-of-a-kind limited edition black panther watch for $5.2M. The experience was live streamed internationally with participants from more than 20 different countries.

The team’s mission is to simultaneously make mobile marketing an exciting experience for users and an effective channel for brands. mobUX is a truly mobile first experience platform that creates digital landing flows that deliver the user experience of an app and the ease of access of a website. These flows act as more than a landing page but less than a website, telling a brand’s story in a fun interactive way that ultimately converts users. This is done by using a mobile-native technology and creating experiences that have high-impact visuals and collect 1st-party data.  Experience mobUX’s digital landing flow here for yourself.

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