​​​​​​​A fusion of water and architecture: GROHE SPA unveils

• GROHE showcases its premium sub-brand GROHE SPA, celebrating “Salus per aquam” (Latin for “Health through Water”)  
• A captivating installation at Palazzo Reale – the historic royal residence in the heart of Milan with neoclassical architecture – invites visitors to an immersive experience with water at its core
• The carefully curated “Aquatecture” spaces exhibit the four tiers of GROHE SPA highlighting modular shower solutions, the smooth Satin finish, bespoke Allure Gravity Private Collection and 3D metal-printed products

Dubai, United Arab Emirates April 16, 2024 – Throughout history, the symbiotic relationship between nature and culture has significantly influenced art, fashion, and architecture. Aiming to unravel the various dimensions in which nature can serve as a wellspring of inspiration, Milan Design Week is centered around “Materia Natura”. Embracing this theme, the world’s largest annual design event serves as an ideal stage for GROHE SPA, the premium sub-brand of GROHE, a leading global brand for complete bathroom solutions and kitchen fittings. The word SPA originally comes from the first letters of “Salus per aquam”, which is the founding concept behind GROHE SPA. Celebrating the transformative power of water at the impressive Palazzo Reale near the Duomo, GROHE showcases carefully curated bathroom solutions that epitomize new luxury and bespoke quality in a holistic installation.     

A tribute to nature and history

Based on the concept of “Aquatecture” – the fusion of water and architecture – the GROHE SPA installation in the courtyard of Palazzo Reale unveils a series of spaces that elevate the significance and importance of water in architecture, and the health and well-being benefits this infusion brings. Conceived by the in-house LIXIL Global Design and Brand Identity team, the “Aquatecture” installation pays tribute to the history of the building, interwoven with the contemporary GROHE SPA “Salus per aquam” concept. Inspired by the former courtyard garden and in synergy with Milan Design Week’s theme “Materia Natura”, it thoughtfully blends nature and architecture to create immersive spaces that reflect the essence of GROHE SPA. These carefully curated spaces echo the former garden, creating sensual areas to reflect, revitalize, and energize.

“Through our installation at Palazzo Reale, we reflect the intricate bond between nature and human creativity, intertwining the rich history of the royal palace with the modern ethos of GROHE SPA. Inviting visitors on a sensory journey to deeply experience ‘Salus per aquam’, our ‘Aquatecture’ spaces exhibit the powerful connection of water in architecture. They stand not only as showcases but as inspiration for architects and designers, encouraging collaboration and experimentation,” explains Patrick Speck, Leader, LIXIL Global Design EMENA.

Redefining spa luxury across four tiers

Each “Aquatecture” space represents one of the four tiers that bring GROHE SPA to life. Visitors embark on their immersive journey at the fourth tier that shows industry-leading products to create the ultimate home spa hideaway. Shower solutions like GROHE Rainshower Aqua and the F-Digital Deluxe modules combine timeless elegance with modern technology, using light, steam, sound and smell to delight the senses. In addition, the GROHE Atrio Outdoor Shower provides a refreshing and rejuvenating experience, enabling a stronger connection to nature and the tranquility this brings. Transitioning to the third tier, the spotlight is on the GROHE Colors Collection with the new Satin finish. Offering a luxurious touch and expanded design choices for a personalized look, the new finish is available for GROHE Allure and GROHE Atrio, as well as matching showers and accessories in the colors Satin Steel and Satin Graphite.

The highlight of the second tier is the new GROHE Allure Gravity Private Collection. Blending a slim square silhouette with boundless avenues for customization, the faucet line comes with exchangeable cover plates expertly crafted from glass, mirror or marble. GROHE is partnering with Caesarstone, the global pioneer of premium countertop surfaces, to craft cover plates from the brand’s durable surfaces in timeless designs. Culminating the exhibition, the first tier is comprised of the GROHE Icon 3D collection: The 3D metal-printed products redefine what is possible, while taking sustainable product design with ultimate customization options to a new level.

For further information and press material, please see the following LINK.

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About GROHE

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability.

The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups.

With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO₂-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower.

Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to contribute to LIXIL’s purpose to “make better homes a reality for everyone, everywhere”.

*includes CO₂ compensation projects, more on grohe-x.com/sustainability

About LIXIL

LIXIL (TSE Code 5938) makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 55,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com

GROHE

Feldmühleplatz 15 • 40545 Düsseldorf • Germany • Phone: +49(0)211/9130-3030 • www.grohe-x.com