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Top Influencers in the Middle East and North Africa

  • Publish date: Friday، 03 February 2023
Top Influencers in the Middle East and North Africa

Since the rise of social media platforms, influencers have become a big part of our lives. Whether they’re fashion, travel, or entertainment influencers, millions of social media users head to their pages daily. Here are the top influencers in the Middle East and North Africa.

Top chefs in the Middle East and North Africa

Ahmed Al Zamil

One of the popular food bloggers in the region. Kuwaiti chef Al-Zamil has a fanbase of 4.2 Million on Instagram. His unorthodox cooking techniques and special recipes have gained him a spot among the biggest Arab chefs.

Hisham Baeshen

A Saudi chef and content creator with a following of 4.1 Million on Instagram. Baeshen prepares dishes originating from the Gulf, the Levant and International cuisines.

Fatma Abu Haty

Abu Haty gained popularity from within the kitchen of her apartment in Egypt. The Egyptian Chef has a following of 950K on Instagram where she shares videos of delicious dishes including Strawberry cake, Molokhya, Malfof (Stuffed Cabbage) among many others. She also has more than 3.5 million subscribers on her official YouTube channel and is the presenter the "Al-Azouma" program on the Panorma Food channel.

Abu Julia

Muhammad Khaled is a Palestinian chef, who lives in England. Khaled makes the most difficult recipes seem easy to prepare. He has more than 1 million subscribers on his YouTube channel, more than 8 million followers on Facebook, over 3.5 million followers on Tik Tok, and more than two million followers on Instagram.

Chef Omar

Syrian food blogger, Omar enjoys sharing dishes mainly from traditional Syrian cuisine among other dishes from the Arab world.

Chef Omar has 3 million subscribers on Youtube, nearly 7 million followers on Facebook, and nearly 1 million on TikTok.

Abir El Saghir

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Abir El Saghir (@abiresag)

The much-loved Lebanese chef has 2.6 Million followers on Instagram. The 23-year-old chef was able to attract more than 13 million followers on Tik Tok worldwide. El Saghir who's mainly based in Lebanon prepares dishes from all over the world while making sure to dress the part for each country.

Mona Mosly

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Monamosly (@chefmonamosly)

One of the biggest chefs in Saudi Arabia, Mosly has gained popularity through the program “Top Chef. The Saudi chef studied in Switzerland and England, then returned to Riyadh and worked in multiple luxury brands. 

Top travel influencers in the Middle East and North Africa

Joe Hattab

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Joe HaTab (@joe_hattab)

Jihad Hattab was born in Jordan and raised in Saudi Arabia. He worked as an accountant before he became famous for his short documentaries which gained him around 11 million subscribers on Youtube.

Ibn Hattuta

Ibn Hattuta, whose real name is Kasem Hato, began his travel adventures at 17, starting in Turkey, and has now visited more than 60 countries worldwide.

He first launched his YouTube channel in 2016. Now Hattuta has more than a million subscribers on Youtube, and nearly a million followers on Instagram.

Mohamed Alselini

The Libyan vlogger began his journey in 2017 and wanted to share his travels, ideas, and experiences with his followers. Al Selini obtained a Caribbean passport, which allows him to travel to more than 140 countries around the world without a visa,.

Ahmed Hagagovic

The Egyptian traveler is one of the first travel bloggers in the region. He has traveled to more than 160 countries, earning the title "Ibn Battuta of the 21st Century."

Hajjajovich started his journey in 2007, and he is fluent in 4 languages besides Arabic, namely Portuguese, Spanish, English and French.

Top Gamers and YouTubers in the Middle East and North Africa

Abu Fella

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by AboFlah (@aboflah)

Hassan Suleiman is a Kuwaiti gamer and YouTuber residing in Kuwait. He has more than 27 million followers on his channel, and his channel views are nearly 4 billion.

He achieved multiple records, the most important of which is the longest continuous live broadcast in the world that lasted for 200 hours,or about 12 continuous days.

Abu Fella does many charitable works, including building a mosque in Mozambique, a water well in Mali, sponsoring orphans, donations to help eye patients in Africa, sheltering Syrian refugees, and other charitable works.

Banderita


Bandar started his channel in 2013 and now has more than 7 million subscribers on Youtube. At the beginning of 2023, he posted a video talking about his experience with depression and gave many advice to young people with the same condition. The video received a wide response on social media.

Mjrm Games

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by مجرم قيمز (@r.mjrm)


With more than 8 million subscribers and millions of views on Youtube. Rayan Al Ahmari shares diverse videos, entertaining stories, and challenges. The 24-year-old Saudi lives in Jeddah.

Aburob

Jordanian YouTuber Ahmed Aburob started his YouTube channel in 2018. He mainly creates content consisting of challenges and commentary videos. Now he has more than 6 million subscribers and millions of views on his channel.

One of his viral experiences was becoming "deaf" for 48 hours to experience what it's like to live as a hearing-impaired person.

Top beauty and fashion influencers in the Middle East and North Africa

Noor Stars

With more than 19 million subscribers on her YouTube channel, Noor shares her diaries, experiences, songs, makeup videos, and fashion tips.

The Iraqi YouTuber who lives in the United States of America opened her channel in 2014.the number of views on her channel has reached more than two billion.

Narin Beauty

Narin Amara is a Syrian YouTuber of Kurdish origin. She started her 13 Million subscriber YouTube channel in 2014. She is also a singer and has shared multiple songs on her channel.

Her channel features different challenges and fashion tips, and she is a friend of YouTuber Noor Stars.

Noha Nabil

Nabil is a Kuwaiti media figure and fashion blogger of Egyptian origins. She started blogging on Instagram and Snapchat in 2009.

She started her career as a program presenter in 1992, after which she moved to present festivals in the Gulf, then presenting talk programs on Gulf channels such as Al-Rai, Abu Dhabi, Rotana, Al-Watan and others.

The fashion icon has more than 12 million followers on her Instagram page and has founded several brands under her name.

Rawan bin Hussein

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Rawan Bin Hussain (@rawan)

The Kuwaiti-Jordanian fashionista, Rawan Bin Hussein, is one of the biggest fashion bloggers in the region.

With 7 million followers on her Instagram page, Rawan is distinguished by her quiet beauty and attractive features, as well as her elegance and good choice of clothes, which makes her a reference for fashion lovers.

Dalal Al Doub

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dalal AlDoub 🕊 (@dalalid)

Kuwaiti fashionista Dalal Al Doub gives fashion, beauty, skin and hair care, and make tips. She has more than 3 million followers on her Instagram page.

Sarah Al-Wadaani

A Saudi beauty blogger who gained popularity through Snapchat clips. She's also an expert in makeup for Hijabis. Sarah has 2.5 million followers on her Instagram page.  

Shahd Al-Zahrani 


A Saudi blogger, media figure, writer, and fashion designer. Al Zaharani has more than a million followers on Instagram.

Rahaf Al-Qahtani

Saudi blogger Al Qahtani shares publish fashion tips and blogs about her life, travels and diaries.

Menna El Sonny

The Egyptian 25-year-old blogger, is popular for her fashion sense and stylings tips. El Sonny has more than 3 million followers on her Instagram page, more than 1 million followers on Facebook, and nearly 150,000 subscribers on her YouTube channel.

Top Arts and Entertainment influencers in the Middle East and North Africa
 

Taim Alfalasi

She is a travel, fashion, and lifestyle influencer who became famous after her program, The Tiam Show, which she launched after graduating from Zayed University.

Anas Bukhash

Emirati YouTuber and media figure Anas Bukhash is one of the most beloved media figures in the region. Bukash has a famous talk show on his Youtube channel named 'AbTalks' where he hosts celebrities in a one-on-one chat.

His channel has more than 1.5 million subscribers.

Amy Roko

A Saudi comedian who's known for her comic videos on social media. She's also lauded for her distinctive fashion style.

Amy has an Instagram following of 1.6 million, and a 50,000 subscribers YouTube channel where she posts vlogs and comedy videos with over 50,000 subscribers.

Mohammed Sal

Mohammed Sal is a Saudi TV presenter, content creator & YouTuber who's very influential among the Saudi Youth. His travel adventures document places around the world. Sal hosted MBC's game show “The Wall” for 2 seasons in 2018 & 2019.

Mai Ibrahim

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Mai Ibrahim (@maiibraahim)

The Egyptian blogger is popular for her entertaining content. The Dubai-based blogger and has more than 3.7 million followers on Instagram, and she also established her makeup and head Turban.

Mai is now presenting a podcast "Karoohat" from her home. 

Abdul Aziz bin Baz

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Abdulaziz (@bin_baz)

Known for his hilarious videos, Emirati content creator Bin Baz is an actor, social media star, and a Jack of All Trades.

Sherif Fayed

With more than a million followers on Instagram, Fayed is an actor, and a content creator who participated in several series, including “Layali al-Helmeya” and “Ikhtiyar Egbari.” He also shares his diaries and life experiences.

Mohammed Taher

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Mohamed Taher (@mhmd_taheer)

Egyptian blogger Mohamed Taher is famous for summarizing series and movies in a satirical and comic way. He has a huge fanbase of movies, and series lovers in the region with one million subscribers on Youtube.

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