Top 10 Social Media Platforms In 2021

The social media landscape is constantly evolving. To keep up with changes and trends, we have identified the top 10 platforms any marketer should consider including in their marketing plans. Platforms with the largest audience base, the fastest growth, and even the most used one are on the list. 

1 - Facebook

With 2.7 billion monthly active users and revenues reaching $86 billion, Facebook remains the number 1 platform. Every brand must have a Facebook account. However, the younger generation is shying away from it favoring TikTok and Instagram.

2 - Youtube

With 2 billion monthly active users and revenues of $19.8 billion, Youtube is a suitable platform for brands with an excellent strategy. It is considered more of a search engine than a social media platform.

3 - WhatsApp

With 2 billion monthly active users and revenues of $5 billion, any marketer can use WhatsApp groups for marketing purposes. However, users have lost trust recently due to security and privacy issues.

4 - Instagram

One of the most important marketing platforms in 2021, Instagram boasts 1.16 billion monthly active users and revenues of $6.8 billion. It attracts a younger audience with its roll-out of new features like Instagram Reels.

5 - TikTok

TikTok has seen the fastest growth of any social media content platform in 2021 with 689 million monthly active users and revenues up to $35 billion. It is undeniably the most preferred platform targeting teenagers today. 

6 - Snapchat

Snapchat remains an underlying power player in the world of top social media platforms with 433 million monthly active users and revenues of $911 million. It has grown a whopping 18% this year despite the fast growth of TikTok.

7 - Reddit

A social news aggregation, web content rating, and discussion website with 430 million monthly active users, Reddit is one of the best platforms for specific communities and a source for anything and everything on the internet. Just don’t try to post promotional content there unless there is a dedicated subreddit for it.

8 - Pinterest

With 416 million monthly active users, the platform is perfect to display and curate creative visual content for brands. Pinners come to the platform for inspiration for new ideas, recipes, creative pursuits, and even get inspired to make their purchases. 

9 - Twitter

Twitter is not the most profitable platform, but with 353 million monthly active users, it is an avenue for customer service. Customers can ask questions, make complaints, and brands provide quick responses.

10 - LinkedIn

LinkedIn has 310 million monthly active users. Since it has expanded its features to include groups and learning tools, it is no longer a job finder platform but has evolved into a professional networking and educational platform. Its revenues jumped by 21% during the lockdown.

To learn more about Social Camels, you can visit www.socialcamels.com or email marhaba@socialcamels.com for a free consultation.

About Social Camels:

Social Camels is an integrated marketing agency that specializes in social media, PR, and digital campaigns.

Social Camels, which is inspired by the resilient camel, will provide brands the tools they need, to sustain and maintain their businesses especially during these unprecedented times and increased dependency on smart solutions and e-commerce.

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