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The House of Creed’s Iconic Signature Fragrance:

Aventus, Cut Different

  • Publish date: Tuesday، 30 January 2024
The House of Creed’s Iconic Signature Fragrance:

London, January 2024; The House of Creed reveals its latest campaign in celebration of its

cult classic and most revered global fragrance, Aventus. For 2024, Creed’s new brand

campaign, Cut Different, encapsulates the exceptional craftsmanship and ingredients behind

this timeless Eau de Parfum.

The House of Creed’s Iconic Signature Fragrance:

Inspired by The House of Creed’s rich heritage, Cut Different takes influence from Creed’s

unique history in tailoring and royal patronage, in recognition of the brand's conception in 1760 as an exquisite tailor in Mayfair London, founded by James Henry Creed.

What’s more, Cut Different celebrates Creed’s long-standing journey and innovation as a

luxury fragrance house that still maintains its artisanal seed - to - scent approach. Dedicated to

the creation of highly original fragrances, Creed sources and creates its portfolio from the finest natural, quality ingredients the world has to offer, to create the best-selling fragrances.

Audacious, confident and powerful, this signature fragrance from The House of Creed has

been delicately hand-crafted to create a true contemporary classic. Hand-picked Calabrian

bergamot leads into exotic notes of pineapple and lemon, tinged with pink pepper. Balancing

the juiciness of the head and heart notes; cedar, birch and oakmoss base notes add a touch of

dark complexity to this long-lasting Eau de Parfum.

Head: Lemon, Pink Pepper, Apple, Bergamot, Blackcurrant

Heart: Pineapple, Jasmine, Patchouli

Base: Birch, Ambroxan, Cedarwood, Oakmoss, Musk

The Bottle:

The notable bottle design can be linked to the design of a hip flask; these were often carried by horsemen and thus the inspiration to create a bottle as a reflection of this connection. In

addition, it gives a nod to ancient heroes and mythology, featuring a figure astride a winged

horse, drawing again on themes of influence, strength and majesty.

Aventus Eau de Parfum – 1,616 AED

Aventus is available in the Creed boutiques and online.

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