Patchi Celebrates 40 Years of Heartmade Moments in the UAE

Dubai, UAE, 10 December 2024  – Patchi, celebrating a 40-year legacy in the UAE, proudly unveils its latest boutique concept at the Dubai Police Officers Club, designed around the theme “Al Bayt Baytak” (Our Home is Your Home). This boutique reflects the strong, long-standing partnership between Patchi and Dubai Police, marking a special milestone in Patchi’s 50-year global journey. The renovated boutique introduces a unique, self-checkout design that redefines the chocolate experience at the Dubai Police Officers Club.

Celebrating Patchi’s Legacy and a 40-Year Partnership with Dubai Police

Since establishing its roots in the UAE, Patchi has consistently embraced values of quality, community commitment, and a spirit of connection. The innovative self-checkout concept was specifically chosen for the Police Officers Club, a space where security and community naturally converge. This boutique offers an environment where guests can feel completely at home, with the freedom to explore as they would in their own homes, with direct access to customer care for any assistance.

“Al Bayt Baytak” Concept: A Boutique That Feels Like Home

Inspired by the essence of Arab hospitality, the Al Bayt Baytak, or Our Home is Your Home, concept reflects Patchi’s heartfelt tribute to Dubai Police and its community. Every element of this boutique has been thoughtfully curated to offer a welcoming, independent shopping experience that honors the values of connection, trust, and respect. Designed to echo the warmth of home, this unique space embodies Patchi’s commitment to fostering a meaningful sense of belonging, tailored for the Dubai Police Officers Club community and reflective of the enduring partnership between Patchi and Dubai Police.

Oussama Choucair, CEO of Patchi, shared his thoughts on the collaboration, stating: “Al Bayt Baytak isn’t a passing thought nor a mere courtesy, and it wasn’t part of our plans or vision and mission. It is an inspiration born from a profound love, a unique and rare passion I have carried within me for over 25 years. It has emerged from my heart, revealing my deep affection for the UAE as a whole and Dubai in particular. Al Bayt Baytak also embodies a deep respect and appreciation for Dubai Police, who chose Patchi as one of the companies to be part of their community, welcoming us into their home. I am deeply grateful to the leadership of the Dubai Police and the Officers Club for hosting Patchi, grateful to the UAE’s noble rulers, including the late Sheikh Zayed and Sheikh Rashid, may they rest in peace. And I am grateful to the people to whom I belong—the cherished and beloved people of the UAE."

Looking ahead, Patchi is excited to embark on the next chapter of its journey with a renewed focus on innovation, sustainability, and creating unforgettable ‘heartmade moments’ that inspire trust and a sense of belonging. The boutique at the Dubai Police Officers Club offers a glimpse into Patchi’s future, where each experience is designed to bring people together in lasting, memorable ways.