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Israeli Brand Makes Fashion History With UAE Flag-Waving Photo Shoot

  • Publish date: Wednesday، 09 September 2020 Last update: Thursday، 25 February 2021
Israeli Brand Makes Fashion History With UAE Flag-Waving Photo Shoot

An Israeli brand made history as the first Israeli fashion brand to shoot in the UAE.

FIX is an Israeli woman’s lingerie and pyjama brand created for a younger audience, and following the easing of tensions between the two countries, the brand chose the rolling sand dunes just outside the city for a photo shoot.

The models featured are Israeli May Tager, the first Israeli model to pose in the UAE, alongside Dubai-based Russian model, Anastasia Bandarenka.

The pair can be seen waving Israeli and UAE flags, while wearing pajamas. The brand is part of a wider Israeli fashion group, and it’s best known for underwear, however Tager was quoted as saying, “We respect the rules here,” hence choosing PJs for the shoot, according to The New York Times.

Israeli Brand Makes Fashion History With UAE Flag-Waving Photo Shoot

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