Introducing KAYAT: the free-spirited fashion house by

 

 Providing ready-to-wear styles for the modern woman, the proudly multi-cultural brand is marking the new year with the launch of The Classic Collection, a brand-new range of elegant, versatile and luxurious winter looks

Xx January 2024 – Dubai, United Arab Emirates - KAYAT, the elegant and sophisticated USA-founded fashion brand, is proud to bring something different to the UAE’s flourishing fashion scene. Specializing in versatile, timeless, and high-quality pieces that can seamlessly fit into every wardrobe. KAYAT is delighted to introduce The Classic Collection, a new range of timeless styles that are specifically designed for the modern, global woman.

Meticulously crafted from exquisite fabrics that are made to last, KAYAT’s unique identity effortlessly fuses fashion-forward styles with alluring cuts and impeccable skill. Founded by Dubai-based fashion designer Laila Aziz in 2010 in New York City, KAYAT has evolved into a global brand that is loved by celebrities and tastemakers alike, with Selena Gomez, Zendaya and Hailey Bieber making up some of its most famous fans. 

Striking the perfect balance between bold and refined, Aziz’s designs are ideal for all occasions. Prioritizing versatility and adaptability, each tailored blazer, fitted dress, and aesthetically pleasing piece is ideal for dressing up or down, and mix-and-matching with other staples to create endless enticing looks.

The Classic Collection showcases Aziz’s trademark love for classic neutral tones and versatile, high-quality materials. Combining comfort, style and luxurious materials, the collection offers a sophisticated array of ready-to-wear styles that are designed to transcend passing trends. Spanning enduring, enticing wardrobe staples that stand the test of time, the new winter range features bold black denim cropped blazers and pants, statement dresses adorned with feathers and sequins, smart yet funky pinstripe blazer dresses, premium quality 100 percent wool pants and many more unique styles.

Completed with hand-stitched embroidery, The Classic Collection encourages women to experiment and create revolutionary looks that express their unique personalities and leave them feeling confident and empowered.

Holland-born and now proudly based in Dubai, Laila Aziz, Founder and Artistic Director of KAYAT, said: "KAYAT is a multi-cultural brand that prides itself on combining comfort, luxury and craftsmanship. My designs pay homage to the most iconic styles of the past, while simultaneously looking forward and tailoring to the modern, ambitious women. With the launch of The Classic Collection, I aim to showcase the sheer grace and adaptability of the KAYAT brand. Made to last and crafted from high-quality materials and timeless neutral tones, the collection transcends fleeting trends. It offers an enduring wardrobe designed to empower and uplift today’s busy and successful modern women.”

For more information about The Classic Collection or the full KAYAT range, please visit https://kayat.store/en/ or follow them on Instagram @kayatofficial.

About KAYAT

KAYAT is a bold, yet refined, women’s fashion house founded by Moroccan designer Laila Aziz. Now based in Dubai, Aziz launched KAYAT in New York City back in 2010. Started as a haute couture collection crafted by a small team of tailors, it has quickly evolved into a worldwide label. Boasting a passionate global following of celebrities and successful women, the brand prides itself on offering a unique combination of effortless allure, impeccable craftsmanship, and fashion-forward styles. Providing long-lasting, timeless pieces, KAYAT is loved for its elegant neutral tones and ready-to-wear fashion pieces that are designed to be mixed and matched to suit each woman’s individual style.