FEATURED BIOGRAPHY: Lucy Aziz, Senior PR & Communication Manager

Lucy Aziz is an accomplished communications professional with almost a decade’s worth of diverse experience across PR, communications, and branding. In her current role, Lucy leads the brand’s entire communications direction and strategy across five countries. Her responsibilities include developing and implementing OPPO's PR and media strategy, deploying budgets and overseeing tactics, in addition to building the brand’s reputation through stakeholders.  

Joining OPPO in February 2020, Lucy hit the ground running and to date has managed eight main product launches in the GCC, including the flagship Find X2 and Find X5 as well as six Reno Series unveilings.

Lucy has orchestrated unique OPPO product launches catapulting the brands status amongst key stakeholders. The Reno7 series was the first smartphone brand to be unveiled at the world’s biggest observation wheel “Ain Dubai”, resulting in cinematic content distributed across the globe. The Find X5 launch at Infinity des Lumières paid homage to OPPO’s strategic Hasselblad partnership through a Cosmo-themed launch, while the most recent Reno8 series launch took place at The Green Planet Dubai further reinforcing the brand’s commitment to sustainability and green policy.

Lucy took the brand to new heights with OPPO’s GCC participation at one of the world's most influential events for the smartphone sector, MWC Barcelona 2022, where Lucy garnered tremendous media attendance and coverage being interviewed by leading regional outlets.

Lucy’s outstanding performance and passion for OPPO has been recognized internally both in 2020 when she was awarded ‘Most PRecious Big Idea of the Year’ and again in 2021 for ‘Best Dedication Award of the Year’.

Working in a highly competitive market, Lucy prides herself on being a bilingual, strategic PR expert, with excellent interpersonal skills, track record of delivering excellence, and dedicated to elevating the ideation and execution of all communications campaigns she manages. 

Lucy believes that the success of any company is a testament to the power of its employees, and this motivates her to continue delivering creativity and passion every day. 

An Egyptian native, Lucy holds a master’s degree with honors in International Business from Ulster University in London - UK.