Discover The GROHE Journeys Showcasing the Beauty of Design

There’re plenty of things to get inspired by in design and architecture. What we surround ourselves with is usually of a significant influence on our vision. Being in a region rich in various types of architecture and design, like the Middle East, requires creativity and dedication to match its beautiful artistry.

As a global brand, GROHE realizes the importance of knowing its clients and the customers they’re catering to. GROHE ensures that they meet their needs and preferences regarding design and architecture. This is represented in their product line, including exclusive kitchen accessories and bath fittings.

The GROHE Journey events are designed to connect with the teams throughout the market, meet clients and architecture and design partners in person, and get a deeper understanding of their challenges, new opportunities, aspirations, and accomplishments. The GROHE Journey editions have supported the GROHE MENA team in defining their positioning as a worldwide brand with a local connection.

GROHE chose a significant location to have these ultimate experiences like the desert edition in Riyadh, Saudi Arabia, the Imagination Valley in Cappadocia, Turkey, and Bio Aromatic Garden of Ourika in Marrakesh, Morocco, and the Island edition in Dubai, the UAE.

Saudi Arabia: The Desert Edition & Red Sands Edition

The GROHE Journey was held in Saudi Arabia in Riyadh and Jeddah, two of its most popular cities. In the GROHE Journey in Jeddah, several designers, architects, and Saudi officials joined to see  GROHE’s newest designs and innovations and discover how they could profit from the company's experience and goods.

Similarly, in the GROHE Journey Red Sand edition in Riyadh, visitors enjoyed the allure of the desert while learning about the newest GROHE products and technological advancements.

Turkey: GROHE Journey - Cappadocia Edition

The GROHE Journey Cappadocia edition occurred in Nevşehir, Cappadocia, one of the most spectacular locations in Turkey, where more than 50 Turkish designers, architects, and press guests attended. The Cappadocia Edition highlighted Turkey's significance to GROHE as it is one of the MENA region's fastest-growing markets. This is a part of GROHE’s commitment to and interaction with clients and business partners to show the best aspects of GROHE's innovation, technology, design, and sustainability.

Morocco: GROHE Journey - Marrakesh Edition  

The GROHE Journey Marrakesh edition took place in The Bio Aromatic Garden of Ourika and La Mamounia Hotel, one of the most prominent hotels in Africa. Morocco's best Architecture and design names attended the event, where they got introduced to the GROHE team and its products and presented their vision of the future.

Dubai: GROHE Journey - Island Edition

GROHE Island edition took place on the iconic Anantara Palm Island in Dubai. The main goals of this journey were to build new partnerships and deepen existing ones. GROHE aims to give its partners the tools to serve customers at every point of their journey. With their well-known experience in cutting-edge developments and first-hand accounts, the GROHE Journey Island Edition created an unforgettable experience for the participants.