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Like any investment, knowledge is power. The first thing to know? Brands. While Rolex, Chopard, and Cartier watches are phenomenal bets, get to know the smaller brands and lesser-known models, too. (Rolex’s Daytona, for example, was not always considered a safe bet. Look who’s laughing now.)
Next, forget about quartz watches — the high-end market cares largely about mechanical movements. Look for watches with unique features, stories, and defining traits. And finally, as with