West Elm Celebrates KSA National Day: A Series of Iconic Photoshoots

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Riyadh, KSA, 16 September 2022: This KSA National Day, West Elm plays homage to the authenticity, history and breathtakingly beautiful locations across the Kingdom. Showcasing the beauty of Jeddah, the striking fortress of Qaṣr al-Maṣmak, the mountain village of Rijal Alma, the urban city of Al-Hofuf and the Farasan Island; known for its incredible biodiversity.

With a stunning range of home accessories, furniture and signature pieces, West Elm stores across KSA took some of their favorite items and placed them within architectural settings to depict both an aesthetic and an emotion. When celebrating the KSA National Day, it’s about bringing family and communities together, inspiring West Elm to bring ‘home comforts’ outside of its four walls to celebrate them communally at awe-inspiring locations.

Whether a calm-blue bed dressed by the sea, or a solid oak bookshelf placed in the historic streets of Jeddah, the shoot reflects both KSA culture and an affinity for ‘making your setting your own’.

West Elm is known for designs that reflect a variety of styles mixing clean lines, natural textures and global accents, creating authentic, affordable, and approachable designs for modern living. Their talented designers work closely each season with local and global artisans and independent collaborators to develop exclusive products that won"t be found anywhere else; perfectly complimenting the artisanal heritage and craftsmanship practiced today across the Kingdom.

There is even a dedicated ‘Design Crew’ on hand in-store to tailor any project, big or small as a complimentary service to enhance the shopping experience.

To be among the first to experience the exciting Design Crew Services, visit their branches and ‘Feel at home with West Elm’ at EP, Othaim Mall & Turki Center Branches, or visit online via https://www.westelm.com.sa/ar/free-design-services, and across social media @DamamWestElm @WestElmKSARiyadh @WestElmJeddah @WestElmMena.

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ABOUT AL SHAYA GROUP

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.

For press information please contact:

Eva Stanley-Jones eva@luxuryconvoy.com

Luxury Convoy Communications

+971 52 159 5000

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