VANILLE MALIKA

  • Publish date: Thursday، 29 February 2024

THE NEW EAU DE PARFUM CHOPARD IMPERIALE

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After Iris Malika, a sensual encounter between Amethyst and Iris, the Chopard Imperiale collection is enriched by a new exceptional Eau de Parfum. For this new opus, Chopard has created a Vanilla as incandescent and precious as Ruby. Vanille Malika is the fragrance of an elegant woman of sovereign and eternal beauty.

THE UNIVERSE

ESSENCE OF A QUEEN

Like the most spectacular and breathtaking jewellery creations, this new Eau de Parfum pays tribute to the feminine power of a modern queen.

« The Chopard woman is one who chooses to be exactly what she wants.

Firm in her convictions and flamboyant.»

Caroline Scheufele

Artistic Director & Co-President of the Maison Chopard

Vanille Malika reinterprets Vanilla, one of the most emblematic and prestigious ingredients in perfumery. Worshipped by the Aztecs since the 14th century, Vanilla is today the most famous spice in the world. Thanks to its intoxicating yet mysterious fragrance, this "Queen of spices" continues to exert an incredible power of fascination. Vanilla's secrets are still intact and offer perfumers an incredible olfactory palette.

In this creation, the sensuality of Madagascar Vanilla meets the elegance of Royal Bourbon Vanilla. The result is a timeless fragrance with unexpected and colourful notes. Majestic Vanilla is unfolded to an infinite number of extravagant notes, between finesse and excess, to give this queen an olfactory splendour of the highest order.

THE FRAGRANCE

A PERFUMED JEWEL

 « Vanille Malika oscillates between

dark and burgundy notes,

mythical ingredients and

modern twists »

Dora Baghriche

Perfumer of Maison Firmenich

For this new creation, Dora Baghriche, author of Iris Malika, plunges into the extraordinary world of Chopard jewellery.

Vanille Malika is the olfactory mirror of a spectacular set, an extraordinary necklace made up of a multitude of pear-cut rubies, each set with a delicate lace of diamonds.

Each piece of the necklace intertwines, enveloping the neck with sensuality and elegance, ending in a delicate, poetic movement on the bust. The rhythm of the setting and the harmony between the blazing rubies and the chiselled finesse of the diamonds inspired the creation of Vanille Malika. Like this exceptional piece, the fragrance is a languorous balance between luminous Vanilla and the sensual warmth of Woody notes.

A fiery duo of Pink Pepper and Incense, adorned with a Lychee accord, brings a feminine, fruity limpidity to the top notes. In the heart, the splendour of two Imperial Vanillas is sublimated by the lively radiance of Patchouli and the herbaceous notes of Cistus. This olfactory adornment continues in a bold movement of Cedarwood, Sandalwood and Cashmeran for a trail of rare elegance.

With Vanille Malika, Dora Baghriche adds a spicy and fruity dimension to Vanilla, while preserving the majestic radiance of this emblematic ingredient.

THE BOTTLE

THE PRECIOUS INTENSITY OF RED RUBY

As a tribute to the iconic Chopard gemstone that inspired the fragrance, the franchise's bottle is adorned with a radiant and mysterious ruby red. A gemstone favoured by kings and queens and a colour that evokes elegance, power and passion, the ruby red fascinates with its deep and complex reflections. The design of the bottle, cut and facetted at the base and crowned by a round cap, is exceptional and immediately evokes the jewellery expertise of the house.

Gold accents enhance the ruby red colour, adding an elegant dimension to this precious bottle. 

THE CAMPAIGN

A MOMENT OF MAJESTY

Vanille Malika's campaign takes us to the heart of the Haute Joaillerie universe, to its global epicentre, the mythical and fabulous Place Vendôme, where Chopard has its flagship boutique in Paris. At dusk, Spanish model Maria Lopez pushes open the doors of the Maison Chopard boutique. She marvels at the sumptuous, fabulous setting that houses some of the world's finest jewellery.

She is captivated by a necklace and a bracelet set with rubies and diamonds...

The sensual young woman glides this jewelled masterpiece over her skin, then adds a majestic essence, Vanille Malika, whose ultra-feminine and surprising trail signals the apogee of her grace.

THE ULTIMATE ALLIANCE

 BETWEEN ETHICS AND AESTHETICS

Chopard loves Nature. A Nature that inspires, that offers incredible resources, and that deserves great attention in return. Guided by this philosophy, in 2013 the Maison embarked on an ambitious journey towards sustainable luxury, a long-term commitment guided by feelings of humility and respect. These convictions are naturally embodied in the Maison's olfactory creations.

Each olfactory adventure is born from rare essences, high-quality natural ingredients sourced responsibly and ethically. "We have long been committed to responsible creation, explains Caroline Scheufele, "and these convictions naturally extend to our fragrances". Chopard works closely with one of the most prestigious fragrance houses, Firmenich, through its Naturals Together™ program. It brings together the world's best artisans and suppliers of natural ingredients to combine excellence with social responsibility. It also helps to improve the livelihoods of farmers while promoting biodiversity.

A human adventure driven by passion and know-how passed down from generation to generation, where beauty goes hand in hand with goodness.

THE RANGE

CHOPARD IMPERIALE VANILLE MALIKA – EAU DE PARFUM 100ML : AED 520

THE OLFACTORY PYRAMID

TOP

Daring spicy notes

Incense Essence

Pink Pepper

Lychee Accord

HEART

Her Majesty the Vanilla

Vanilla Bourbon

Madagascar Vanilla Infusion

Patchouli Essence

Cistus Labdanum

BOTTOM

The sensual warmth of woods

Cedarwood

Sandalwood Essence

Cashemeran

Opoponax SFE