UAE-grown YaLLa Esports unveils $1.5m esports circuit
YaLLa Compass
Grand finals will take place in two esports hubs in the Middle East
Dubai, UAE – 24 July 2024: Following a succesful inaugural season in 2024, YaLLa Esports, the leading esports media company and tournament organizer in the United Arab Emirates, is thrilled to announce the return of YaLLa Compass in 2025. YaLLa Esports is expanding the tournament’s reach with two tier 1 LAN events planned across the MENA region, offering one of the highest Counter-Strike 2 prize pools at $1.5 million (up from $450k in 2024).
The 2024 YaLLa Compass season amassed worldwide following with a combined viewership across all broadcasts of 50 million views and 5 million+ watch hours. YaLLa Compass transcended geographic boundaries with 30 global broadcasts in 15 languages, catering to a truly global audience.
“The rapid growth of esports in MENA has created a unique opportunity for brands to connect with passionate and engaged audiences,” said Klaus Kajetski, founder and CEO, YaLLa Esports. “We proudly stand as a local company that delivered an esports event of this scale meeting international standards. By collaborating with both local and global brands, we reached mutual goals and made a significant impact for all our stakeholders, not only in the gaming industry but also across local startups, tech talents and pop culture enthusiasts.”
The first LAN event drew a massive crowd of 2,000+ visitors, creating an electrifying atmosphere. The competition featured some of the world’s top Counter-Strike 2 athletes, including 12 global elite teams and a local Abu Dhabi team- Ninjas in Pyjamas.
Open qualifiers for Compass begin on July 29th, with two additional open qualifiers planned for Q4 2024 and Q1 2025. Teams will finally compete in a closed qualifier stage in the leadup to the first LAN event which will be held at prominent MENA locations in Q2 2025.
For more information on YaLLa Compass 2025, including partnership enquiries and circuit information, please visit the official websites: yallacompass.com or yallaesports.com
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PR contact: press@yallaesports.com
About YaLLa Esports
Established in 2016, by a collective of passionate gamers, YaLLa Esports is today the leading esports media company and tournament organizer in the United Arab Emirates dedicated to crafting a complete innovative esports ecosystem that guarantees fair chances for athletes and teams, fostering an environment of inclusivity and equal opportunities from grassroots to global powerhouses.
Collaborating with top-tier partners, renowned brands, governments, and global IPs, YaLLa Esports actively involves millions of gamers across the globe offering them an esports experience that's not just about gaming but takes them on an epic pure entertainment journey beyond the usual gaming interactions.
YaLLa Esports’ lineup includes the prestigious professional esports circuit, YaLLa Compass, where athletes and fans seamlessly transform into a dynamic and united community.
For more information, visit yallaesports.com or contact press@yallaesports.com
Elevate your Game! Be part of it.
Website: https://www.yallaesports.com
LinkedIn: https://www.linkedin.com/company/yalla-esports/
About YaLLa Compass
YaLLa Compass is an elite global esports circuit, originating from the Middle East and making a significant impact worldwide. Launched in 2023 and organized by YaLLa Esports, a leading name in gaming and esports since 2016, YaLLa Compass is proudly homegrown with strong regional support. The mission is anchored by four essential pillars: global esports competition, local gaming ecosystem development, technological innovation, and industry stakeholder opportunities.
In its very first season, YaLLa Compass, in partnership with Visit Abu Dhabi and Abu Dhabi Gaming, became a global spectacle, amassing 50 million views across 30 global broadcasts in 15 languages. This remarkable achievement in its inaugural season underscored YaLLa Compass's commitment to excellence and positioned it at the forefront of the esports industry, solidifying its role as a welcoming bridge between global and regional industry stakeholders, catalyzing growth and fostering collaboration.
Under the visionary leadership of Klaus Kajetski, a trailblazer in MENA esports, YaLLa Compass continues to elevate the local ecosystem while making a significant impact on the global esports landscape. With such a strong start, the potential for YaLLa Compass's future growth and success is boundless.
For more information, visit yallacompass.com or contact press@yallaesports.com
Website: https://yallacompass.com
YaLLa Compass Arabia X: https://x.com/yallacompassar
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