Top 10 Celebrities and the Brands they Endorse
Celebrities have an overwhelming influence on a common man’s life. Perhaps, this is one of the reason’s why the brand advertisers bank upon the stars for their endorsements. The glamour industry is majorly based on publicity and presence.
What is out of sight, goes out of mind of the audience. So, even when the celebs don’t have any film releases, they still need to make their presence felt and maintain their stardom. And becoming a brand ambassador is one of the most impactful ways to grow one’s celeb quotient! Though the value of each star depends upon the success of their films, Bollywood celebs mint a lot of money through brand endorsements. Can’t believe this? Have a look at these top 10 celebrities and what they endorse at astronomical sums.
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1- Aamir Khan
This superstar is hardly seen promoting any brand but when he does you will see him do it with perfection. Apparently, Aamir likes to go through the marketing plans, get into the details and even use the product before committing to endorse. His recent engagement with Snapdeal earned him a jaw dropping amount of 30 crores, making him the most expensive celebrity brand ambassador! Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. Endorsement Fee- 5 to 7 crores a day.
2 - Shah Rukh Khan
King Khan is perhaps the most visible actor on television! He has the maximum number of brand endorsements on his list and is one of the most popular celebrities for promotions. Shah Rukh considers himself to be a bigger brand than those he endorses and thus, he feels that his association will prove beneficial to the advertisers. Brands Endorsed- Tag Heuer, Airtel, Videocon, Emami, Hyundai, Pepsodent, Dish TV etc. Endorsement Fee- 3.5 to 4 crores a day.
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3 - Salman Khan
Salman is no less than a brand in terms of his popularity and grandeur! He started promoting brands even before rising to stardom in Bollywood. This dynamic star has a long list of endorsements and is quite in demand for TV commercials. Brands Endorsed- Thums Up, Revital, Wheel, Suzuki Motorcycles, Yatra.com, Dixcy Scott, Splash, Relaxo etc. Endorsement Fee- 3.5 to 5 crores a day.
4 - Amitabh Bachchan
Megastar Amitabh Bachchan is one of the most revered actors of Bollywood. He is loved for his style and baritone voice and is quite popular amongst the audience. It is said that the advertisers line up to rope him in as their brand ambassador. Brands Endorsed- Parker Pens, Dabur, Dairy Milk, Boroplus, ICICI, Kalyan Jewellers, Gujarat Tourism, Navratna Oil, Maggi etc. Endorsement Fees- 2.5 crores a day.
5 - Akshay Kumar
Khiladi Kumar is at an equal pace for signing ads and is said to be endorsing 13 brands currently. His sudden hike in endorsement fees was much in news last year. Akshay believes that it is a give-and-take relationship and there shouldn’t be any questions about the fee charged. Brands Endorsed- Relaxo, Dollar Club, Micromax Mobile, Eveready, Manapuran Gold Load, Honda India, Sugar Free, Rasna etc. Endorsement Fees- 8 to 10 crores per year.
6 - Ranbir Kapoor
Despite being the youngest amongst the popular brand ambassadors, Ranbir Kapoor has impressively taken over the advertisement industry. With his hip urban personality and a cool attitude, he has become the new face of the younger generation in India. Brands Endorsed-Pepsi, John Players, Panasonic, Nissan, Lenovo, Docomo, Hero Moto Corp, Franco Leone, Saavan etc. Endorsement Fees- 3 crores a day.
7 - Deepika Padukone
The glam divas are no less when it comes to their brand value. Owing to the remarkable success of her films, Deepika Padukone has become the highest paid actresses of Bollywood. This fine lady has left all her contemporaries behind in brand endorsements and is truly at the top. Brands Endorsed- Coca Cola, Axis Bank, Kellogg’s, Garnier, Vogue, Tissot, Van Heusen, Lifestyle Melange, Parachute, HP, Nescafe, Lux etc. Endorsement Fee- 7.5 crores for every endorsement.
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8 - Kareena Kapoor Khan
Even though the Royal Begum seems to be out of work these days, she is doing considerably well in endorsements. Kareena has almost 18 brands on her list and is quite popular as a brand ambassador. Brands Endorsed- Sony, Head & Shoulders, Boroplus, Lux, Vivel Soap, Colgate, Lakme, Philips Hair Styler, Limca, TETLEY’s Green Tea etc. Endorsement Fees- 3 to 4 crores for every endorsement.
9 - Katrina Kaif
With 20 endorsements in one year, Katrina Kaif is quite a popular face on the small screen! She is considered to be one of the most bankable stars in Bollywood and was also announced as the “Brand Endorser of the Year” in 2013. Brands Endorsed- Lux, Berger Paints, Slice, Panasonic, Veet, Sony Xperia, Titan Raga, Choc On, L’Oreal, LG, Olay, Nakshatra Diamond Jewellery, Pantene etc. Endorsement Fees- 5 to 6 crores per day.
10 - Aishwarya Rai Bachchan
She is a global icon and one of the most expensive celebrities as well! Aishwarya started endorsing brands at an early age and became popular with her Pepsi TV commercial alongside Aamir Khan. Since then, she has been riding high on international endorsements and has been often regarded as the global ambassador of India! Brands Endorsed- Titan Watches, Longines, L’Oreal, Coca Cola, Palmolive, Phillips, Nakshatra Diamond Jewellery, Kalyan Jewellers, Prestige, Dee Beers Diamonds, Lodha Group etc. Endorsement Fee- 5 to 6 crores. While the offer for endorsements definitely depends upon the commercial success of these celebrities, the other factors that the endorsement companies keep in mind while choosing their ambassador are visibility and digital presence. Sometimes, the age of the celebrity is also taken into account, depending upon the product to be endorsed.