Tokyo Smoke: Can This Toronto Head Shop Make Pot a Premium Product?
Alan Gertner’s headquarters are in an alleyway, an archetypal location for a drug empire.
But vernacular can be deceptive — Gertner is no ordinary drug tycoon and this is not your average alley. A cluster of impeccably dressed men and women (think crisp white shirts and blue blazers, leather pants and designer sunglasses) stand outside the shop, built into a crevice between two bigger spaces on Toronto’s Adelaide Street West. What Gertner has created here is an upscale concept