TikTok Launches Guide to Building Effective Campaigns
- Publish date: Sunday، 05 September 2021 | Last update: Monday، 06 September 2021
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As TikTok continues its massive success, more marketers are now seriously considering tapping into the platform to boost their brand reach. TikTok requires a dedicated approach and marketers must understand what types of content and strategies work with the platform.
The guide lists down the best practices, tips, and tricks on building effective Tiktok campaigns. Some of them are highlighted here:
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- Storytelling is primary on TikTok. Posts should include unique music and sound effects to entertain the audience and engage with them more.
- On TikTok, everyone can be a creator simply by capitalizing on trends, getting involved in conversations, and expressing themselves in a genuine way.
- A paid campaign should target a wide audience to be more successful.
- Don’t expect immediate results. It takes some time to build an audience and marketers can review successful campaigns to inspire brand new ideas.
- The guide covers all the key aspects of effective TikTok videos, with a basic overview of every element. There are also links to relevant resources and tools including template examples of TikTok 'safe zones' for your video clips (i.e., the areas not covered by in-app UI elements), in addition to tips in using Creator Marketplace.
The guide is a good and quick summary of all the essential elements of managing TikTok advertising and marketing campaigns and is very helpful in developing a brand's marketing strategy.
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