The House of Creed’s Iconic Signature Fragrance:
- Publish date: Tuesday، 30 January 2024
Aventus, Cut Different
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London, January 2024; The House of Creed reveals its latest campaign in celebration of its
cult classic and most revered global fragrance, Aventus. For 2024, Creed’s new brand
campaign, Cut Different, encapsulates the exceptional craftsmanship and ingredients behind
this timeless Eau de Parfum.
Inspired by The House of Creed’s rich heritage, Cut Different takes influence from Creed’s
unique history in tailoring and royal patronage, in recognition of the brand's conception in 1760 as an exquisite tailor in Mayfair London, founded by James Henry Creed.
What’s more, Cut Different celebrates Creed’s long-standing journey and innovation as a
luxury fragrance house that still maintains its artisanal seed - to - scent approach. Dedicated to
the creation of highly original fragrances, Creed sources and creates its portfolio from the finest natural, quality ingredients the world has to offer, to create the best-selling fragrances.
Audacious, confident and powerful, this signature fragrance from The House of Creed has
been delicately hand-crafted to create a true contemporary classic. Hand-picked Calabrian
bergamot leads into exotic notes of pineapple and lemon, tinged with pink pepper. Balancing
the juiciness of the head and heart notes; cedar, birch and oakmoss base notes add a touch of
dark complexity to this long-lasting Eau de Parfum.
Head: Lemon, Pink Pepper, Apple, Bergamot, Blackcurrant
Heart: Pineapple, Jasmine, Patchouli
Base: Birch, Ambroxan, Cedarwood, Oakmoss, Musk
The Bottle:
The notable bottle design can be linked to the design of a hip flask; these were often carried by horsemen and thus the inspiration to create a bottle as a reflection of this connection. In
addition, it gives a nod to ancient heroes and mythology, featuring a figure astride a winged
horse, drawing again on themes of influence, strength and majesty.
Aventus Eau de Parfum – 1,616 AED
Aventus is available in the Creed boutiques and online.