NRTC: From Ras Al Khor Store to Billion-Dirham Empire
Dominating UAE's Fruit and Vegetable Landscape: NRTC's Unstoppable Rise Reshapes the Industry
Dubai, November 2024 - NRTC Group stands tall as a testament to visionary growth, evolving from a modest store in Ras Al Khor to a billion-dirham powerhouse that now sets the standard in the UAE's fruit and vegetable market.
Since its inception in 1973, NRTC has flourished from a family-run venture into one of the UAE's most prominent fruit and vegetable trading enterprises. Its 50-year journey has been marked by unwavering commitment, resulting in substantial market capitalization and an unrivaled industry presence.
NRTC's market share tells a story of remarkable success:
- A commanding 60% of UAE hotels trust NRTC for their fresh produce needs
- An impressive 30% of the nation's fruit and vegetable imports and exports flow through multiple channels
- A market-leading 60% of UAE's retail sector relies on NRTC for their produce
In specific categories, NRTC's dominance is even more pronounced:
- A robust 70% share of the strawberry market
- A solid 70% hold on the potato market
- An unmatched 70%+ presence in the onion market
- A significant 40% stake in the pineapple market
- A dominant 60% share of the banana market
Its success is built on a foundation of excellence. NRTC operates an extensive network within the central fruits and vegetable market, proudly employing over 3,000 dedicated professionals and managing a fleet of more than 400 vehicles. Its reach extends across 11 stores in the UAE, supported by four state-of-the-art facilities: one each in Dubai and Abu Dhabi, and two in Saudi Arabia (Jeddah and Riyadh).
As a company spokesperson affirms, "Our unwavering dedication to quality, innovation, and sustainability positions us at the forefront of the industry. We're looking beyond participating in the future of agricultural trading; we're actively shaping it, while bolstering food security in the UAE and beyond."
In line with the UAE Vision 2030, NRTC takes pride in its commitment to sustainability. They actively nurture partnerships with local farms, fostering long-term relationships that enhance both food security and sustainable agricultural practices within the UAE.
Looking ahead, NRTC sets its sights on an ambitious goal: to capture 20-25% of the UAE's fresh produce market by 2030. This vision is supported by its strategic focus on locally grown produce, significant investments in value-added products, and the continuous development of a robust distribution network.
NRTC's journey from a single store to the market leader today shows the spirit of innovation and growth that defines the UAE's business landscape - setting new benchmarks in the industry with each passing year.