New Balance for the first time in Abu Dhabi
New Balance, a global athletic brand operating as a subsidiary, has opened its first store in Abu Dhabi Mall on February 22nd. The opening was marked with a "ribbon-cutting" ceremony attended by Stuart Henwood, the Regional General Manager for New Balance Middle East, North Africa, and India. The store, located in the heart of the capital, is part of the brand"s strategy to expand its DTC footprint in the region and solidify its position in the performance and lifestyle category.
The Abu