Influencers marketing strategies in Ramadan
The holy month is knocking our doors. Influencers should be ready and start preparing themselves to gather new ideas to be able to market what they have on hand in the most desirable ways. The most important marketing strategies during the holy month are listed here for future reference:
1- A friendly message over advertorial: Remember that Ramadan is the month of giving, so try to promote values such as charity, generosity, kindness, serving the community and helping others. Try to make a marketing strategy that is more personal than advertorial. Marketing in such a more social strategy will enable you to connect with your targets in a friendlier way, that no barriers to separate you. This embraces the meaning of togetherness.
2- The perfect message in the perfect time: You know that Ramadan’s timing can be divided into two major ones: Pre-iftar and Post-iftar. If you are targeting people before iftar, you should be definitely talking about some perfect restaurants for a mouthwatering iftar choices or buffets with reasonable prices. What is also important is that you have to encourage people to cut down their consumption of food and take the rest of it to the poor and less-privileged. In addition, some messages that remind people of the importance of taking the advantage of the day by reading Quran and praying are important in the holiest month to Muslims. Post-iftar will be a perfect time to talk to people about perfect places to have a yummy suhoor with good prices or have the most delicious dessert choices, as people love to break their fast after iftar with something sweet.
3- Mind what people demand the most: Don’t miss the opportunity to acknowledge people about what matter them the most in this month. One of these things is the airline tickets offers. Try to market those cheap-priced ones or those that are offered with less than half the price. In that way, you will help connecting families together in Ramadan and maybe Eid, those who are separated by long distances. What is also important is listing the most delicious and best places to have a nice iftar, light suhoor or mouthwatering desserts, as these are one of the most important things people always look at. We won’t forget the most important places to buy grocery from, that they do huge offers on many items. It will be a nice step to guide people to have many items with reasonable prices.
Are you an influencer? Do you have special passion and talent? Sign-up and join SocialEye for free!