How Jacques Cavallier-Belletrud Created Louis Vuitton’s First-Ever Perfumes for Men
You can smell the town of Grasse before you see it. Coming at it from the airport in Nice, you approach from sea level up perilous roads curtained by rows of olive trees and high stone walls. You can’t entirely see where you’re going, but you know you’re headed in the right direction when the jasmine penetrates the car windows. It’s unmistakable.
Little wonder, then, that Grasse is the epicentre of the fragrance world. Little wonder, too, that growing up in a place like