GROHE Organizes GROHE X Summit 2023 ‘Caring for Water’

Water is a valuable resource that we depend on greatly for everything in our lives. It is a sacred resource that we need to be using responsibly and in a sustainable way. As a global brand that creates smart solutions for the use of water, GROHE realizes the importance of water saving and its use in a sustainable way.

GROHE is organizing a summit that has the theme ‘Caring for Water’. The event will take place in the digital experience hub GROHE X, and it will continue for three days from March 7-9, 2023. The program will include different discussion panels, masterclasses, and keynotes in which the main focus will be finding solutions for all the challenges that the sanitary industry might face at the current time, the importance of sustainability, and how water as a resource plays a vital role in the process.

Companies have an essential mission to be more innovative when it comes to the use of water, and how this can be done in a smart and non-consuming way. These discussion panels will shed light on several obstacles that the industry might be facing right now, while also trying to open space for new and creative ideas that might create solutions.

The summit will also include showing new products and technologies that prove how GROHE's vision is ready for the future and giving clients the greatest support possible to expand and have more sustainable approaches.

Gita Ghaemmaghami, Leader Communications & CR, GROHE MENA, LIXIL EMENA said: "To address the social and environmental issues we face today, it is more important than ever to share knowledge and spark new ideas. The GROHE X Summit program is designed to inform, inspire, and bring our industry together to make change happen.

This event is taking our hybrid customer experience to a new level, providing a platform to face the challenges of our time together and look into the future with honesty, optimism, and a firm sense of collaboration. At the same time, this is also a kick-off for us for several physical events that will immerse customers in our sub-brand worlds over the next year.”