Grand Reveal of Pepsi's New Look on Ain Dubai
- Publish date: Friday، 01 March 2024
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Pepsi, with a rich history of pop culture moments, unveils its first major redesign in 14 years, embracing digital art for this milestone.
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The global launch on March 1st transforms 13 iconic locations worldwide, including Ain Dubai in Dubai. Using advanced technology, Pepsi's new logo revitalizes landmarks like AlUla in Saudi Arabia and Pidgeon Rock in Lebanon.
The grand reveal in Dubai at JBR beachside and Ain Dubai invites the public this weekend to witness the iconic transformation. A pop-up on March 2nd and March 3rd offers an exclusive Pepsi experience. Beyond the event, the logo and identity will gradually permeate consumer touchpoints, promising a digital and experiential debut.
Pepsi's refreshed look is available on shelves and online across the UAE. Known for delivering cutting-edge experiences in sports, music, and technology, this much-anticipated event promises an immersive experience.
The brand invites everyone to join the celebration, reflecting its commitment to innovation and staying at the forefront of global cultural shifts. Don't miss the chance to explore Pepsi's refreshed identity this weekend in the UAE, a blend of tradition and modernity, as it sets the stage for a dynamic new era in the world of fizzy drinks.