Going Viral with Uptin: Tech, Money, and Culture
Uptin, a journalist and video creator with over 3 million followers across various social media platforms, is redefining the media landscape.
Uptin Saiidi, better known as Uptin, is a journalist and video creator with over 3 million followers across various social media platforms, is redefining the media landscape. With a decade-long career at CNBC and MTV News, Uptin transitioned to becoming a location-independent content creator, focusing on tech, money, and culture. He is also the founder of UP10Media, a content agency that helps brands drive revenue and build awareness through relatable videos.
From Corporate to Creator: Uptin's Journey
Uptin's career started at CNBC, where he played a crucial role in launching the network’s YouTube channel and digital media platform. However, Uptin realized that audiences crave personal connections with individuals rather than corporate brands. In 2020, he began posting videos about tech, money, and different cultures, quickly amassing a significant following.
"I helped launch CNBC's YouTube channel and digital videos. We grew a lot, but I realized that audiences often want to connect with a single individual more than a big brand. So, in 2020, I started posting videos about tech, money, and different cultures," Uptin said. His engaging storytelling style and relatable content quickly resonated with viewers, leading to the creation of UP10Media.
Challenges and Triumphs
Starting a new career path always comes with its challenges. For Uptin, uncertainty about where to work and which industry to choose was a significant hurdle.
"I had so much uncertainty in my early career. Today, many suffer from the paradox of choice—having too many options can hinder our growth and ability to commit," Uptin explains. His early experiences at big companies helped him develop essential skills and find his true calling as a content creator and entrepreneur.
Staying Ahead in the Media Landscape
As the CEO of UP10Media, Uptin leverages his experience as a creator to stay ahead of social media trends.
"Luckily, UP10Media is at the forefront of creator and social media trends because I'm a creator myself. I'm always adapting and improving my content, which helps my team make our clients happy," he says.
Balancing Creativity and Business
Running a successful media company requires a balance between creativity and business acumen. Uptin's background in finance and international business has been instrumental in scaling UP10Media.
"I love the fun, creative aspects of video creation, but running a business often requires a more analytical approach," he notes. Hiring the right people, like a COO skilled in operations and analytics, has allowed Uptin to focus on the creative side of the business.
The Future of Media and Social Media's Role
Social media is transforming how we consume content, with more people turning to social platforms for news and entertainment. Uptin is excited about this shift and the opportunities it presents.
"Social media has changed the way we consume content. As an American, I'm very impressed with the UAE's initiatives in the creator economy," he says. Uptin believes the UAE is investing in the right areas, making it an exciting place for entrepreneurs.
Daily Inspiration and Effective Time Management
Uptin finds daily inspiration in people who put themselves out there and create content.
"Storytelling predates language, and being able to tell stories, particularly in videos, is crucial for personal brands and companies," he asserts. Managing his time effectively is essential, given his dynamic schedule as a founder and content creator.
Personal Habits for Success
Maintaining a healthy work-life balance is crucial for Uptin.
"Getting 8 hours of sleep a night definitely contributes to my success. I try to make time for sleep, exercise, and even meditation," he shares. These habits help him stay creative and effective in his work.
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Handling Stress and Maintaining Balance
Uptin handles stress by focusing on what he can control and letting go of what he cannot.
"The algorithms are fickle. I will make videos that get millions of views, but also make videos that totally flop—and that's okay," he says. This perspective helps him stay focused and move forward.
Advice for Aspiring Content Creators and Entrepreneurs
For those looking to make their mark in the media industry, Uptin advises posting videos regularly and committing to a full year of content creation.
"You need to be authentic about everything you speak about. I created a free short MasterClass on 10DaysToViral.com for personal brands who want to build their audience and business," he said.
Uptin Saiidi’s journey from a corporate journalist to a digital nomad and media entrepreneur is inspiring. His dedication to creating relatable content and helping brands succeed in the digital age is a testament to his passion and expertise. For aspiring content creators and entrepreneurs, Uptin's story is a powerful reminder of the importance of authenticity, perseverance, and continuous learning.