Dubai Unveils New Free Zone for Sports & Entertainment Biz
Game-changer! The UAE’s first sports & entertainment free zone is here—set to shake up the industry in a BIG way.
Dubai just dropped a MAJOR announcement that’s set to redefine the sports and entertainment scene! Say hello to the International Sports and Entertainment Zone (ISEZA), the UAE’s first-ever industry-dedicated free zone, making its debut at the Dubai World Trade Centre (DWTC).
So, what’s the hype about?
ISEZA is a one-stop hub for businesses in sports management, talent representation, event planning, media, broadcasting, and even futuristic fields like e-sports, AI-driven sports tech, and fan tokens. Basically, if it’s sports or entertainment-related, this zone is where you’ll want to be.
It’s not just for big-league players like global brands and sports franchises—it’s also open to influencers, artists, talent agencies, and creative professionals looking to make their mark.
Big perks for ISEZA members
This isn’t just another free zone—it’s a complete ecosystem backed by key UAE sports authorities like the Ministry of Sports, Dubai Sports Council, and the UAE National Olympic Committee. Members get legal and corporate support, prime networking opportunities, and a prime location in one of Dubai’s busiest business hubs.
Khaled AlFahim, VP of Asset & Investment Management at DWTC, highlighted that ISEZA will empower startups and entrepreneurs while creating a thriving sports and entertainment business scene.
More than just business—It’s a cultural shift
ISEZA isn’t just about deals and sponsorships; it’s about shaping the future of sports culture. CEO Damir Valeev says the initiative will host exhibitions, sports museums, academic programs, and community projects—all contributing to a healthier and more active lifestyle in the UAE.
With Dubai’s sports industry already pumping $2.5 billion into the economy annually, this new free zone is only going to take things to the next level. If you’re in the business of sports and entertainment, Dubai just became the place to be!
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