Dubai: Opening of Region's Largest Out-of-Home Engagement Centre
- Publish date: Tuesday، 21 June 2022
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IFFCO Out of Home (OOH) announced Tuesday the inauguration of it’s Customer Engagement Centre (CEC) in Dubai, the largest of its kind in the region.
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The CEC is a 2,300 sqm space, fully equipped with dedicated areas for - hygiene, baking, culinary kitchens and beverages.
Nearly all parts of the centre are audio visually enabled for live and virtual demonstrations. A full programme of culinary and non-culinary masterclasses and invention days are expected in the coming months.
The CEC helps to enable out-of-home businesses in the region to collaborate, create, and directly address market requirements.
The out-of-home segment caters to all restaurants, hotels, hospitals, airports and cafes, constituting a large base of the B2B segment
IFFCO OOH has access to 26 different companies in the UAE and a network of 46 different countries offering a vertically integrated supply chain.