Author and Explorer James Raffan on His Book 'Ice Walker', Polar Bears and Hope When It's Hard to Come By
Coca-Cola first used a polar bear to sell its product in 1922, with a French print ad that illustrated a smiling bear sharing the beverage with an equally happy sun. In the decades since, polar bears have been used to sell everything, from ice-cream bars to hygiene products. But today, polar bears are the most visible victim of the climate crisis, the impacts of which are being felt most severely in the Arctic. As temperatures rise, sea ice dwindles, and the fate of polar bears – creatures