Adidas x Ravi Restaurant Dubai: Limited Edition Sneakers
- Publish date: Tuesday، 14 June 2022
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International sports retailer Adidas announced a limited-edition shoe in collaboration with Dubai's iconic Pakistani restaurant Ravi. This collaboration aims to celebrate community-focused restaurants in cities Worldwide, and it is a part of a series of sneakers celebrating iconic eateries in 11 cities worldwide.
Adidas said in the statement:
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“This unique collaboration represents the ability of food to be able to transcend physical borders and create cultural bonds, metaphorically transporting us to somewhere new or a taste of home for many of the diasporic communities found in adidas key cities. Through the ‘adilicious’ series, every restaurant brings their own unique culinary perspective and story to the table,”
While Ravi founder Chaudary Abdul Hameed in a released statement said:
“My family has worked so hard to bring Ravi to where it is now, it has become more than just a restaurant with staff and customers, it has become a home that many grew up with. To say that Ravi had a humble beginning and is now representing Dubai as a key city with adidas is a milestone to celebrate,”
About SUPERSTAR RAVI
The special edition SUPERSTAR RAVI colorway references the Pakistani heritage and features a custom sock liner with a hand-drawn map design signifying the meaning of the name Ravi, a river in northeastern Pakistan. Navi's name and the year the restaurant opened are on the heel tab, in which it is written in English on one shoe and in Arabic on the other. SUPERSTAR RAVI will be available from June 23 at select retailers in Dubai and online, and each pair of shoes is sold in a special takeaway box, which comes with a tag marked with the famed Ravi logo.
About Navi Restaurant
Launched in 1978 in al Satwa, Navi is one of Dubai's most famous Pakistani restaurants. It is a must-visit spot by UAE tourists and a popular dining spot for people living in UAE.