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Abu Dhabi Police Launches a Campaign to Reduce Traffic Points

  • Publish date: Monday، 31 October 2022
Abu Dhabi Police Launches a Campaign to Reduce Traffic Points

Abu Dhabi Police launched an awareness campaign aimed at encouraging drivers to avoid accumulating "traffic points" resulting from road violations, coinciding with World Cities Day, which falls on October 31 annually.

The campaign targets more than 100,000 beneficiaries through interactive tours in more than 10 cultural and tourist destinations in the Emirate of Abu Dhabi. It is noteworthy that the campaign also uses effective awareness-raising methods, including storytelling style and behavioral patterns in designing media materials.

The event included launching a video in the Abu Dhabi Water Canal, distributing gifts to 500 children, as well as a tour of the National Aquarium Abu Dhabi, the largest aquarium in the Middle East.

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