5àsec Celebrates Lost Sock Day by offering FREE Laundry

The world leader in dry cleaning and laundry offers FREE laundry to customers in exchange for a sock on 9th May 2022

Dubai, United Arab Emirates, April: 5àsec, the global textile experts that provide More than Just Laundry, celebrate Lost Sock Day by offering free laundry, up to AED80, when paying for any laundry service with a sock! Taking place on May 9th at all 5àsec locations across the UAE, the Lost Sock Day campaign will give back to the community as all the socks will be donated to a charity specializing in recycling and repurposing garments.   

More than Just Laundry      

Customers looking to take care of their mundane laundry tasks can head to 5àsec and avail of free laundry service on this quirky calendar date when paying with a sock. Those seeking alternative services to laundry are in luck, as 5àsec offers a multitude of services including dry cleaning, pressing, shoe and bag care, carpet or sofa cleaning, and subscription services for its regulars making it easier to take care of day-to-day laundry.

A brand that values heritage, sustainability, transparency, and professionalism, the Lost Sock Day campaign is in line with 5àsec's sustainability efforts to raise awareness of the importance of donating unwanted items and repurposing garments by teaming up with Trash to Treasure.

Environmentally Friendly Techniques

With more than 50 years of experience in textiles, 5àsec chooses innovative, upscale, and environmentally friendly techniques in laundry to deliver a high-end service to its customers. As sustainability is important to the trusted brand, choosing safe, green, and eco-friendly ingredients is a priority when choosing detergents and softeners to ensure the quality of clothes isn’t compromised when cleaning.

5àsec works with grade A ingredients, materials, and equipment to uphold its high standards and impeccable reputation. Approximately 30% less water is consumed per wash than in other industries as their programs and detergents are specially formulated to require less foam. Not only that, 5àsec saves in energy as all their machines run on efficient LPG and are specially designed washing machines that work at low temperatures thereby extending the lifecycle of clothing. 

Together with using reusable bags, custom purple suit bags, biodegradable bags, reusable hangers, 100% phosphate-free detergents, and zero Perchlorethylene (PERC), 5àsec is one step closer to becoming the most sustainable dry cleaning and laundry company. 

The textile specialists have also recently launched a Hanger Return and Reuse campaign for customers to simply return the used hangers back to 5àsec to clean, sanitize, and reuse. This impactful initiative will help reduce the environmental impact that we leave on earth as 50,000 meters worth of metal hangers will be saved and reused each month.

With a multitude of services available for all cleaning, upscaling and alteration needs, make 5àsec a must-have service to eliminate the mundane stresses of life. Celebrate Lost Sock Day and avail of a free laundry service up for AED80 in exchange for a sock. Available on May 9th only, tick laundry off your to-do list and give back to the community. Check out the 5àsec website to know more about the brand and follow its Lost Sock Day campaign.

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For media inquiries, please email Sarah Doyle at Q Communications
sarah.d@qcomms.ae and Yosr Hassan at Q Communications yosr.h@qcomms.ae

About 5àsec

Founded in France in 1968, the franchise dry cleaning and laundry network now operates over 1800 stores in 33 countries and serves well over 100,000 customers every day across the world. The 5àsec master franchise for the United Arab Emirates has been granted to Dubai-based Alpes Laundry Services LLC.

5àsec UAE now provides More Than Just Laundry for customers in Dubai and Abu Dhabi with additional services including Shoe & Bag Care, Alterations, Sofa, Carpet and Mattress cleaning, and Home Sanitisation. Monthly subscriptions are now available.

5àsec has stores in Dubai Marina, Jumeirah and DIFC. Experience our state-of-the-art retail store environment, expert garment analysis, treatment advice, and the most cutting-edge services available in the market.